Business Strategic Strategy Of Coca-Cola

The Coca-Cola Company has built an extensive network of distributors that partner with local retailers to ultimately reach their final consumers. They understand their target market and the logistics required to have their products reach their customers around the world. Their success is due to their continual efforts to reduce cost and increase profits, while delivering quality, diverse products to their customers and consumers. Coca-Cola anticipates their customers’ interests and proactively delivers viable solutions for their businesses (The Coca-Cola Company, 2014).

Coca-Cola is the leading provider of soft drinks in the world. In 2010, it not only had the No. 1 selling soda with regular Coke, but its Diet Coke brand outpaced Pepsi for second billing. Within the pop category, Coca-Cola has a number of brand variants, including Dr Pepper and Sprite. The company also produces fruit juices and sports drinks. Emphasis on the soft drink industry, though, has contributed to Coca-Cola's ability to distinguish itself as a quality provider.

Corporate level strategy is best described as an organization making internal changes to differentiate themselves from their competition. Evolving internally allows a company to develop competitive advantages over their competitors along with allowing the company to decipher what makes them unique. Internal changes can include but are not limited to creating a proprietary product or process, reducing costs, and partnering with other organizations. What makes a company unique is more formally referred to as core competency. Together, obtaining core competencies and competitive advantages can elevate an organization and create

Coca Cola was focused on the globalization of its brand. Coca Cola has the widest variety in the beverage industry comprising of around 3300 products and it exists in almost 200 countries. Coca Cola has a global brand value and loyalty as compared to

The Coca-Cola Company is an American historical multinational, and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America. The Coca-Cola Company is home to 20 billion-dollar-brands, including four of the top five soft drinks: Coca-Cola, Diet Coke, Fanta, and Sprite. Coke manages seven main operating segments (most of them geographically-based), including: Eurasia and Africa; Europe; Latin America; North America; Asia Pacific; Bottling Investments; and Corporate. The North America operating

In the beginning the Coca-Cola Company’s first servings were five cents per glass and in the first year sales were averaged at around nine servings per day in Atlanta. Today, daily servings of Coca-Cola Beverages are estimated at around 1.9 billion dollars globally. The company strives to continue to live by their mission of refreshing the world, inspiring moments of optimism and happiness, creating value and making a difference. Their mission guides them to the vision of continually achieving sustainable, quality growth by utilizing people, portfolio, partners, planet, profit and productivity. They are currently the number one non-alcoholic beverage company, along with being of the most recognizable brands in the world.

Coca-Cola started its business in 1886 bringing, in the concept of carbonated soft drinks. Coca-Cola Company’s primary business consists of manufacturing and selling beverage concentrates and syrups, as well as some finished beverages, to bottling and canning operations and other distributors. (“Structure and culture - creating an effective organizational structure - Coca-Cola great Britain,” 1995). Coca-Cola was first to move into the marketplace and by being first to move into this marketplace Coca-Cola was able to lock in a tremendous market share which improved on their strategy. They were able to build strong relationships with other companies; therefore, forming a stronger bond entitling them to stay at the top of the marketplace.

There’s no motivation to pay a premium for Coke when you can purchase a less expensive, distinctive tasting however generally indistinguishable drink from Pepsi's reach. Pepsi assembling a stable of refreshment faithful customers, and future piece of the pie may really depend more on what number of shoppers can be acquainted with an organization's items, as opposed to taste, cost, and medical advantages of those items (O'Neill, 2015).

The Coca-Cola Company is a beverage company. “It owns or licenses more than 500 nonalcoholic beverage brands” (MintGlobal, 2014). Coca-Cola Company was founded in 1886 by an Atlanta pharmacist who is Dr. John S. Pemberton; he created a unique tasting soft drink which generated flavored syrup and mixed with carbonated water. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, was credited with the name of beverage “Coca Cola”. They also designed the trademarked and unique script together (The Coca-Cola Company, 2013). Today, the Coca-Cola Company has been operated for 125 years, had employed 139,600 people, and sold 1.6 billion beverages each day in more than 200 countries (SASKIA R, 2011).

The Coca-Cola Company is the world’s largest beverage company. We own or license and market more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks.

reduce cost as well. Coca Cola is working to drive productivity and continuous savings across us

Coca-Cola has been a complex part of world culture for a very long time. The product’s image is loaded with over-romanticizing, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola’s greatest strengths. “Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment” (Allen, 1995).

The Coca-Cola Company (TCCC) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still beverage brands. Globally, TCCC is the No. 1 provider of sparkling beverages, ready-to-drink coffees, juices and juice drinks. The Company has the strongest portfolio of brands in the non-alcoholic beverage industry – now featuring 20 brands that generate more than $1 billion USD in annual retail sales.

Coca-Cola started its business in 1886 bringing, in the concept of carbonated soft drinks. Coca-Cola Company’s primary business consists of manufacturing and selling beverage concentrates and syrups, as well as some finished beverages, to bottling and canning operations and other distributors. (“Structure and culture - creating an effective organizational structure - Coca-Cola great Britain,” 1995). Coca-Cola was first to move into the marketplace and by being first to move into this marketplace Coca-Cola was able to lock in a tremendous market share which improved on their strategy. They were able to build strong relationships with other companies; therefore, forming a stronger bond entitling them to stay at the top of the marketplace.

Evio is the new product by Coca-Cola, which maintains the good taste of diet coke, and meanwhile, provides great energy for the consumers. Especially, Evio contains much less calories and sugar than diet coke. The new product is especially targeted at young consumers aged 25-40, who pursues a healthy and energetic lifestyle. Evio will be offered in several key markets like the US, Australia and China. In the recent years, the major cause for Coca-Cola’s market decline was that people pay attention to importance of health and turned to healthier drinks with fewer calories (Kell n. pag.). Therefore, Coca-Cola is likely to benefit from Evio in three aspects. First, Evio will update consumers’ understanding of Coke.