Business Strategies For A Digital Business Strategy

In the technologically advanced society and a thriving fashion industry, the public can connect to some form of social media and it is able to impact the lives of people who are famous or people who are average. A very popular social media platform is Instagram because so many age groups have access and it is free for anyone to say or post images. To exhibit how strong Instagram is, Burberry, a renowned English apparel company, hired sixteen-year-old Brooklyn Beckham, son of David and Victoria Beckham, because of his 5.9 million Instagram followers. Analysts openly criticized Burberry for hiring a sixteen year old and stated, “Insulting to

Sartorial limitation: the main disadvantage of E-Business is lack of growth in some sectors for example foods. Customer prefers to look the food products physically before buying. As the customer is concerning about the product quality and delivery of items could be different from what the customer might be expecting.

The article also mentions both of B Street Shoes and JBF Customs have leveraged social media – especially Instagram, Facebook, and Twitter. If the customer is interested with this brand’s product then they will have a wiliness to follow, recommend, or share this brand on Instagram,

Push and Pull Marketing: Push Marketing is one in which the producers push their products onto the face of the consumers like the grocery stores. Pull marketing is one in which the producers do not push their products to the consumers instead the consumers come to them, for example, Lamborghini. In case of push, marketing point-of-sales are displayed, and the retailers are negotiated with to sell the products. An example of pull marketing is toys where the advertisements are first released, parents decide to buy, they approach the shopkeepers and then the shopkeepers get the toys. YouTube Link:

c. Allow people to run the planning process whichever way they want regardless of its effectiveness.

In this 21st century, becoming digital is very critical for many businesses across different industries. A few companies have found their successful paths by leveraging the digital aspects of the business. Those companies who have been successful in the digital world, regardless of the industry they are in, are referred to as “Digital Master”. Digital Master is company who has both the digital capability and leadership capability. It is also defined as having strong overarching digital vision, excellent governance across silos, digital initiatives generating business value in measureable ways, and strong digital culture (Westerman, Bonnet, McAfee, 2014).

Burberry is currently at the forefront of digital marketing in the luxury market. With 6.3million followers on instagram and 2.9 million page visits in February this year alone Burberry have captivated an audience through their use of strong visuals, interesting content and branching out with new and unused platforms unlike any other major fashion house. Christopher Bailey

While these mobile opportunities were enticing, Ms. Bornstein still had to make a business case to Suliteanu. It would be necessary to define key metrics to measure the success of social media, video, and mobile for 2011 and beyond, as part of her long-term strategy for Sephora’s online media spending. To measure its return on investment, Ms. Bornstein reviewed a Third Party Social Media Evaluation Framework (Ofek & Wagonfield, 2012, Exhibit 14). Using this framework, Ms. Bornstein could measure the current investments Sephora was making in its social media and make three key arguments in her proposal. First, Sephora successfully generated a wide range of interactions with its social media (See Appendix, Exhibit 1). According to the third party, consumers could be sorted into three categories based on their levels of engagement: Advocates, Followers, and Searchers. Using a conversion rate, Sephora can see clearly that its social media participants turned into buyers. Ms. Bornstein must direct her attention to these metrics as they provide the most straight-forward return on investment numbers for Sephora’s social media outlet. Second, Ms. Bornstein already knows the value of its Facebook followers. Sephora entered the Facebook scene in 2008 by creating a Facebook Fan Page. By 2009, it had 300,000 followers and by September 2010, it had 812,000. Based on the analysis of an

How contemporary digital marketing issues are influencing the performance and productivity of organisations within shipping industry?

Essentially, content marketing is the successor to the dying practice of traditional marketing. Traditional marketing was the go-to marketing strategy of the pre-Information Age world. Traditional marketing included radio ads, magazine ads, and television commercials, all of which can now be fast-forwarded (thanks to DVR), ?skipped? with just a click of a button, or just simply ignored. With traditional marketing becoming increasingly irrelevant in the Digital Age, content marketing is basically traditional marketing adapted to a digital

(Hill, 2009) state “Molex’s competitive advantage is based on a strategy that blends low costs, excellent customer service, and the mass production of standardized products that are sold globally”. Using a pre-requisite module like business strategy for competitive advantage, it can be assumed that Molex are using theoretical concepts from porters generic strategies like focused low cost and differentiation in order to gain an advantage over their competitors as previously mentioned in the case study.

Content marketing began as a simple concept; one simply wrote blogs and articles related to specific products and/or services and promoted them; however, content creation in 2018 has come full circle. Businesses today have tried to keep up with content trends and have used different tools to promote content in 2018.

Content marketing is not like painting by numbers. This step-by-step guide is broken in the process phases. This article covers the planning, execution and reflection phases.

2018 is around the corner. As an entrepreneur, have you taken a look at your business strategies? In order to really succeed with an online business, there are a few areas to solidify and master. Your business needs a form of monetization, a strategy for delivering valuable content to an audience and adaptability. The ways that worked for online businesses back in 2014 are different from what will work in 2018. Sure, there are certain principles that matter (work ethic, dedication, etc.), but embrace change. A prime example involves video. Video content is in demand and people will want more of it in 2018.

The purpose of content marketing is to “create awareness, generate leads, and convert leads into customers.” However, don’t make the classic mistake of assuming that everyone who visits your site is ready to purchase your product or service.