Business Strategies For Bmw Group

2208 Words May 17th, 2015 9 Pages
Introduction
In this report, the business strategies which BMW used in order to gain competitive advantage and a powerful presence in the market will be analysed and discussed. The influence of key factors that caused the firm’s automobile industry by using suitable strategy frameworks will also be studied. BMW Group is one of the leading car manufacturers worldwide. Their operations also include software products, financial services and motorcycles. BMW Group’s innovative business strategy is to reinforce its place within the global automobile industry market by growing sales. In order to attain this objective the company will highly invest in new technologies and automobile models whilst also evolving new areas of growth. This new strategy will assist BMW Group to create enormous opportunities and become more efficient than its competitors while also aiming to improve their future success (www.bmweducation.co.uk).
Industry Analysis
Macro environment
The European political climate has had a huge effect on BMW’s strategy. The effect included the firm’s strategy to increase its sales and launch new models every three to four months up until 2011. As a result, they had to expand to US markets and Asian countries, where they initiated a broader range of buyers and also experienced lower labour costs. BMW also had to obey to EU laws that concerned carbon emissions produced, by investing highly in “greener technologies”
The global economy has experienced a substantial slump in…

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