Business Strategy of Cafe de Coral Essay

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2012/12/3 Business Strategy Group Project (Café De Coral) Introduction • Café de Coral Group is a listed company at • • the Hong Kong Stock Exchange The group has over 580 operational units Own different brand name: Oliver’s Super Sandwiches, Spaghetti House, Bristol M, Ah Yee Leng Tong… 1 2012/12/3 Introduction • Focus on Café de Coral fast food shop • They opened its first shop in Causeway Bay • Over 140 shops, serving more than 300,000 Hong Kong customers daily Original Vision No vision statements in current! 2 2012/12/3 Original Mission Statements “To establish Café de Coral Holdings as a distinguished corporation in the food and catering industry as the world’s largest Chinese quick service…show more content…
Weighted Score 0.30 0.25 0.10 0.20 0.15 1.00 3 3 3 3 3 3 0.9 0.75 0.30 0.60 0.45 4 4 3 3 3 3.55 1.20 1.00 0.30 0.60 0.45 2 2 2 3 3 2.35 0.60 0.50 0.20 0.60 0.45 External Factor Evaluation (EFE) Matrix Key External Factors Opportunities Overall Market Size Increasing Annual Market Growth Rate Low Technological Requirement Threats High Competitive Intensity High Inflationary Vulnerability High Customer Demand Environment Impact Social impact TOTAL 0.30 0.15 0.20 0.05 0.05 1.00 3 2 3 3 2 0.9 0.3 0.6 0.15 0.10 2.80 0.05 0.10 0.10 3 3 3 0.15 0.30 0.30 Weight Rating Weighted Score 5 2012/12/3 Summary of Internal Assessment Strengths 1 2 3 4 5 Large market share Good reputation on brand name Good promotional effectiveness Sufficient material supplies Design specific menu Weaknesses 1 2 3 4 5 Low share growth Controlling of productive quality Lack of central food processing plant Customer responsiveness High turnover rate of middle management and front-line employees Internal Factor Evaluation (IFE) Matrix Key Internal Factors Strengths Large market share Weight Rating Weighted Score 0.80 0.40 0.30 0.30 0.30 0.20 0.10 0.10 0.10 0.10 4 4 3 3 3 Good reputation on brand name Good promotional effectiveness Sufficient material supplies Design specific menu Weakness Low share growth Controlling of productive quality Lack of central food processing plant Customer responsiveness High turnover rate of middle management
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