Business Strategy : A Unified, Comprehensive, And Integrative Plan

1626 Words7 Pages
Introduction From past years the field of strategy has evolved significantly by which firms have learned to examine their competitive environment, define their position, develop competitive and corporate advantages, and understand threats to sustaining advantage in the face of challenging competitive threat. According to Glueck (1976) "Strategy is a unified, comprehensive, and integrative plan designed to assure that the basic objectives of the enterprise are achieved. Whenever a business is setup to integrate business strategy there is competitive process framework where company select a proper business model which describes logic of value and value capture, delivery, tactical according to the goals. The main aim of defining the business…show more content…
Organisation: Pret -a - manger Pret a manger was opened in Victoria in London in1986 by college friends Sinclair and Julian they come up with food which they craved or desire to eat but they couldn’t find anywhere else. They made sandwiches common to prepared food in the market today by making use of natural ingredients and without using ambiguous chemicals, additives and preservatives. There are about 335 Pret shops worldwide at the moment and about 22,000 employees spread across 116 store from which 25 are outside from London and between them we turn over roughly 450 million pounds a year. Pret a manger offers a wide range of products with best high quality standards over 200 sandwiches, soup and salads. Pret a manger make everyday fresh sandwiches throughout a day for their customers in their Pret kitchen. They don’t use artificial colourings and flavourings as they have local vendors who supply fresh quality ingredients.”We make them, we sell them” this is very important for Pret ongoing success that people trust in Pret as they earned their respect. Pret a manger main aim is made today and gone today for this they have long term charity partners as they make sure that natural food should not get wasted or thrown into bin instead of that food gets to deprived person every night so they donates over 1.7 million products to charities ever year in the United Kingdom, United States and Hong Kong. Pret a Manger is listed in top 10 foods donors City Harvest’s by
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