Business Strategy And Managing Changing Environmental Standards, Sustainable Business Initiatives And Global Market Conditions

Businesses who participate in environmentally friendly practices will become more profitable. There are difficulties and costs that a business will face and profit takes time but is proven to positively impact a business. “The reluctance to address the forces that are polluting the planet always comes down to money (Smith, “6 Reasons Nations Don't Go Green.”). Implementing environmentally friendly practices within a company “will win them customers, and increase profits” (McDonald, “Why Do (or Don’t) Companies Go Green?”). Many global companies today carry out environmental management tools to adapt to environmentally friendly practices, which helps gain customers, and in turn becomes more profitable. In this paper, I will go into further detail explaining why businesses should be more environmentally friendly, the benefits to be gained, costs that come with being environmentally friendly, and management ways that help a company become environmentally friendly.

Sustainability, within the business context, has transitioned from a pecuniary model to an ecological modernised ideology. However, such dynamic perspective from external and internal stakeholders, refurbished the sustainable development of businesses, incorporating a more intricate measure of economic, social and ecological perspective. Therefore, management has refurbished practices, incorporating the dimensional homogenisation of the Triple Bottom line theory through a model aspect to a practical development. In contrast, economic models solely incorporated in “special events” are noted as valid by governments. However, discussion from Sherwood, Jago, and Derry (2016: pg 16) suggest government reporting consist of “deceptiveness.” Thus,

Sustainability from a strategic business perspective is the potential for the long-term well-being of the natural environment, including all biological entities, as mutually beneficial interactions among nature and individuals, organizations, and business strategies. (O.C Ferrell, Fraedrich, Ferrell, 2015). Business sustainably is often defined as managing the triple bottom line – a process by which companies manage their financial, social and environmental risks, obligations and opportunities. These three impacts are sometimes referred to as profits, people and planet. (Business sustainability definition from financial times lexicon, no date). This essay will discuss the idea of sustainability being an important element within a businesses and its core strategies and the importance of it within different businesses. Secondly, this study will look at how different stakeholders are affected and influenced by sustainability as this could be seen as a catalyst to improving the environment as a whole and. Then this study will look at how businesses not focusing

Bertrand Piccard quotes, “In the 21st century, the heroes will be the people who will improve the quality of life, fight poverty and introduce more sustainability. This is a powerful message, it sums up the concepts discussed throughout the course. Additionally, the case studies such as the New Belgium Brewery, SC Johnson and The Kimberly Clarke organization have been proven to practice this philosophy. As society progresses in its efforts to provide a more sustainable future, there is a fundamental foundation of principles that must be followed to ensure success. Sustainable business development takes into account the application of business operations as it relates to the three pillars of sustainability, which is a dynamic yet integrative place to begin this journey. DesJardins, (2006) calls for a re-imagination of the future to create a vibrant sustainable model; which forms similar beliefs to Piccard. In addition, organizations are more inclined to create sustainable practices based on consumer demand and the willingness of leadership to participate in sustainability programs.

Our company analysis focuses on the Kohl’s corporation, which tailors to customers needs in apparel, shoes and home décor. Kohl’s entertain the idea of their slogan by saying “expect great things”, they set high standards in the business world from an economical stand point as the maintain almost 20 billion dollars in revenue and from a sustainability stand point as they have achieved numerous goals since the 2000’s. Kohl’s is a great company with many department stores located throughout the United States and in Massachusetts. There is one less than a mile away from Merrimack College that has a huge collection of apparel, shoes and home décor.

To a regular person, the global concern about ‘going green’ might appear as a result of speculation from nervous politicians and alarmed citizens. But the reality is totally different. In recent years, businesses have gained much knowledge about the impact of their activities on environment and in turns their customers. Businesses are successively venturing to earn greater revenues. In this process, they are trying out every best possibility to entice their contributors- from customers to investors. Regardless to say, stakeholders these days are more socially responsible than ever. So to keep up to their expectations, businesses are also trying to expand or limit their activities to save the environment- from doing relentless research on lowering waste to lean management and even trying out various eco-friendly activities. Despite of all these, the ultimate question remains unanswered if it is financially beneficial to adapt those initiatives that is going to serve the

McManus, B. (2009). Vital to Business Survival: Assessing the Impact of Environmental Pressures. GreenBiz, 1-4.

As we can see , environmental challenges in recent years have increased the trend of “going green” in businesses like never before. There are two main factors that are currently pushing toward environmental-friendly business practices, harsher international and local regulations, and the high fluctuations of fossil-fuel prices.

The dimensions of a non-market environmental issues, stages through which it moves, and the company’s response to changes across various stages;

Therefore, it is unethical for businesses to refuse this opportunity. An article titled “Large And Dirty' Companies Adopting Greener Strategies To Earn More Green”, published by ScienceDaily, offers a look at a development in corporate policies. In the article, a professor at the Johns Hopkins Carey Business School in Baltimore named Phillip H. Phan presents a new trend in business strategies. When referring to formerly wasteful companies, Phan states, “Now they view concern for the environment as an opportunity to embed innovations that save production costs in the long term and that also improve their standing as good corporate citizens in the public mind” (qtd. in “Large And Dirty'” 1). Phan is insisting that many companies are now adopting environmentally friendly policies. Most see these strategies as an advantage in the end. In turn, the economy continues to grow while corporations maintain conservation. The question remains, why implement environmental regulations? As the evidence has shown, more businesses have begun to use environmentally friendly policies. While this is a positive change, other companies have yet to embrace these strategies. For this reason, the point is not to drive a stake between conservation and business but to find mutual benefits. Above all, governments must set better standards based on the

The conduct or the operation of any business anywhere in the world brings with it a number of environmental concerns. These range from the emission of harmful gases, such as carbon (VI) oxide, into the environment and contributions to the depletion of the ozone layer, thus furthering global warming. It is however impossible to exist in this modern world without industries and business, as many would be unemployed and further lack various necessities due to a lack of industries and businesses (Forbes, 2011). Therefore, sustainability should be considered with regard for the environment in that actions should not adversely affect the environment to the extent that future generations will find it unlivable . Many of the leading organizations

If under any case the harmful situation arises the workforce of the company is always willing to tackle it and do not walk by under any circumstances. The other objective of the company is to protect the environment, the basic vision of the companies for this is to operate in such a way that the environment get least affected due to the operations of the company. The company tries to prevent pollution during the construction activities and improvement in the field by any means. In case the company needs to be defined in one word Lafarge Tarmac will be known as the sustainable and sustainability is what they operate for as per the objectives of the company (lafargetarmac.com, 2014).

Moving ahead,in order to get the idea about company’s internal environment and its capacity to survive and prosper in the market(Strategic capability), I analysed the resources and competencies(Appendix 3) ,the value chain (Appendix 3),the Cultural Web(Appendix 5). To find out the influence of stakeholders on the company I applied Power/Interest to the company and finally analysis of strengths,weaknesses ,opportunities and threats to the company(SWOT Analysis-Appendix 7) provide with clear idea about the strategic position of M&S.

An organization is an open system; therefore it interacts with its environment. To manage the relationship with the environment, a large part of strategic planning is concerned. The environmental factors can be divided to 2 main categories, which is MACRO and MICRO .Macro environmental factors seriously affect an organization business practice, profitability and future progress. It can

Business people today are more aware about the social and the environment impact of their business than in the past. They start taking into account activities in helping others and preserving the environment as a main part of their business model. Business is no longer solely aim for profit as they have much larger purpose than that. However, to achieve that purpose, the business people need the Government and NGOs to create strong synergy in achieving the desirable outcome.