Business Strategy Assginment Final Essay

Apple Inc. designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players and sells a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. (Source: Company Form 10-K)

It is quite obvious from the case that Apple is facing many obstacles. It has way more competitors today than it had two or three decades back. Part of it has to with the highly globalized environment that companies are operating in these days. Another major obstacle is the technological environment which is rapidly changing compared to the one that Apple experienced when it first emerged on the global scene. But the most important of it all seems to be a mental thing. It appears that Apple, over a period of time, developed a rigid mental model that related success of Apple with sheer innovation. This same mental model has lead to demise of many companies in the past, Xerox Corporation being the prime example of that.

Apple Inc. designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players and sells a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. (Source: Company Form 10-K)

Porter’s 5 Forces Analysis demonstrates that Apple, as a company, has few forces against it. The few risks to the company are essentially negligible, and only offer medium risk. There is no real competitive rivalry to speak of as Apple is exclusive in it’s products, and cannot be re-created at this time. There are substitute goods available, but they do not match all of the specifications of a singular Apple product. Apple has also avoided price-based competition by staying out of low end markets where price is the main differentiator. Additionally, Apple products never go on sale. This is due to Apple generating a superior product to Android, rival tablets and eReaders. This has allowed Apple to compete primarily on quality, service, and maintain a unique ecosystem.

Apple is an American multinational company that produces computer software, cell phones, personal computers, and other electronic products for consumers. Some well-known Apple products include: the iPhone, the iPod, the iPad, and the Macintosh line of computers. There are many Apple retail stores in America, as well as overseas. “Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system.”(What is Apple?).

Apple Inc is an International American Company that produces cell phones, personal computers , softwares & consumer electronic products. Apple is known for its products, some of its famous products include: Macintosh, iPod, iPhones, iWatch, iPad, Macbook. 486 Retail stores in 19 countries and an online stores available in 39 countries are operated by Apple Inc. The product of Apple comprises on the MAC OS X working framework, iWork suite for productivity, Final Cut Studio, Logic Studio a music generation device's suite, iOS; a iPhone operating system, the iTunes media program, the iLife suite of sight and sound and innovativeness software, AirPlay, Airprint, and so forth.

Apple has avoided price-based competition thus far by staying away from low end markets where price is the main differentiator. Apple products never go on sale. By generating a superior product to the Android phones, rival tablets and eReaders, it compete based primarily on quality, service and unique

In short, Apple is not dependent on any of its partners for any technical breakthrough. They innovates on their own. Their product differentiation helps them in maintaining premium pricing. When combined with low cost sourcing and product assembly strategy, Apple is able to improve the business profit margins.

Apple is a large technology corporation that got its start in the late 1970s. Apple start with personal computers, and over time has grown into a company that is known for flagship products in the smart phone industry, entertainment delivery, the computer industry and in the tablet market. Currently, Apples 3 biggest items sold are iPhones, iPads and Macs. Apple has strong international sales, with international sales accounting for 66 percent of the 2nd quarter FY2014. (Brooks, 2014)

Apple’s intensive strategies for their growth supports the firm’s ability to maintain their strong position in the global market. For Apple to maintain their position as the leading global mobile company they need to continuously produce new and improved products. By apple doing this they will have to bring out new product which are not related to their current products, for example when the brought out the apple watch it was not like any products which they already had so it was them being diverse in a new market. In order for Apple to survive in such a competitive market such as the mobile market they need to be able to consistently out do their competitors such as Samsung. They will be able to achieve this by developing their current products and releasing new versions of these products and improving them as far as possible. This will allow them to have a more diverse audience of customers to aim at and attract. For apple it is also very important that their perception of the customers is good and they have a positive image. This is important because if the perception of them is poor then their are many alternative options. This is also

Apple Incorporation has grown bigger than ever as has pushed its way into the third position among Fortune 500 companies. The company uses the Apple brand to compete across many highly competitive markets. The brand has evolved through the expansion of its range of products and services. It started with desktop computers in the late 1970s, then moved to laptops in the 1990s. The company took over 20 years before expanding into its first major product area through the launch of the iPod in 2001, followed by iPhone in 2007, iPad in 2010, then Apple Watch and Apple Pay in 2014.

One factor that the company uses to penetrate the market is the fact that Apple deals in a variety of products, those of outstanding importance are the iPhone, laptops, desktop computers, the iPad, iPods and services like offering the iTunes. This way, the company

Apple Inc. (Apple) designs, manufactures and markets a range of personal computers, mobile communication and media devices, and portable digital music players, and sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications. It 's products and services include Macintosh (Mac) computers, iPhone, iPad,

Apple operates with fierce competition in the consumer electronics segment which comes in many different forms. There are a large number of competitors in the different market niches who offer many similar products. Furthermore, many of these competitors' products are priced much less than an Apple branded products. Just as soon as Apple releases a new product, major companies begin imitating it immediately. In the personal computer industry, market pressure is continuously being exerted from such companies such as IBM, Dell, HP, and Toshiba (Wildstrom, 2009). Furthermore, with its flagship product the IPhone, Apple competes with companies like HTC, Palm, Blackberry, and Motorola (Wortham, 2011). Apple has had significant success despite the competitive environment because Apple commands a brand loyalty and dedication to innovation that few companies have ever achieved.

Apple is a consumer goods company which generates humongous revenue solely by selling electronics. Despite having a large number of competitors, Apple continues to enjoy a strong customer base which tells a lot about the electronic products they sell. They have an aesthetic design and use the state-of-the-art technology. This has been vital for the success of Apple Inc.