Business Strategy Assignment

Bethesda, Maryland is the headquarters of Marriott International Incorporate. This unique organization transpired from a root beer stand in 1927 into a world-renowned hospitality hotel chain in 1957. Information provided will focus on the evolution of the root beer stand into the Marriott International Incorporate vast hospitality empire. Today, the Marriott hospitality industry has 5,756 hotels with 30 brands in 118 countries with 1.1 million rooms. Additionally, the Marriott generated $14 billion in revenue during 2016 and had over 85 million combined loyalty members between the Marriott and Starwood Preferred Guest reward programs. Furthermore, Marriott partnered with Universal Music Group to bring their rewards member’s additional

Marriott’s flagship brand continues to target customers needing fine restaurants, meeting rooms, athletic facilities, and other upscale amenities. But Marriott added seven additional brands according to its view on market segments — Courtyard by Marriott, Fairfield Inn, Residence Inn, TownePlace Suites, SpringHill Suites,

* With the help of CRM along with recognition of the customer providing personal services was also possible. This helps in tailoring the experience according to customer needs and creating a long term relationship. For eg. Rooms can be pre-assigned and prepared according to customer preferences.

This report analyzes and evaluates the target markets, guest cycle, the property management system of the chain of Radisson Blu hotels, as well as describes the environment required at the front desk area and the staffs interpersonal skills when dealing with new arrivals at a accommodation as well known and experienced as the Radisson Blu. The information obtained for this report is through primary research using the organization 's and a key investor in the organization 's website itself as well as personal experiences with the companies products and services over a certain period of time.

Marriott international is a Corporation. The reason why we are able to tell Marriott is a corporation is mainly because of its name “Marriot International, Inc.” The Inc. stand for incorporated, which means it is run by a board of directors. Corporations have a different method of getting financial support through the selling

c. Allow people to run the planning process whichever way they want regardless of its effectiveness.

Marriott International envisions itself to be the world’s lodging leader. Its mission is to provide the best possible lodging services experience to customers who vary in backgrounds, language, tradition, religion and cultures all around the world. Marriot is committed to environmental preservation through using environment-friendly technology and engages in social responsibility and community engagement.  We value our shareholder’s so we will only take steps that will ensure our growth. Most importantly, through our “spirit to serve”, we emphasize the importance of Marriott’s people and recognize the value they bring to the organization’s growth and success. It aims to increase revenues by 9% every year, to increase

Their service culture is also about putting what they believe into practice. They only offer experiences of exceptional quality. Their objective is to be “recognised as the company that manages the finest hotels, resorts and residence clubs wherever we locate”. They believe in having a sense of dignity, pride and satisfaction in what they do. Because satisfying their guests depends on the united efforts of many, they are most effective when they work together cooperatively, respecting each other’s contribution and importance.

An organization's core competencies should be focused on satisfying customer needs or preferences in order to achieve above average returns. This is done through Business-level strategies. Business level strategies detail actions taken to provide value to customers and gain a competitive advantage by exploiting core competencies in specific, individual product or service markets. Business-level strategy is concerned with a firm's position in an industry, relative to competitors and to the five forces of competition.Customers are the foundation or essence of a organization's business-level strategies. Who will be served, what needs have to

In January 2010, Apple discovered the iPad and introduce to the public in a very exciting strategy. The iPad which can be a laptop with no physical keyboard however slightly screen device giving net property with Wi-Fi and on the move 3G capability.[CNET, 2007] Essentially the iPad appears like a much bigger iPhone, with simply a much bigger screen. Apple is suggesting that the iPad use like a mobile phone in order to browse e-books, browse the net, writing and receiving emails, read movies and photos on a screen. In terms of rating the iPad, historically, Apple would introduce a brand new product with a premium tag, developing volume, provide and phase penetration before restful the value constraint. For the iPad, the strategy was arranged to obtaining the merchandise into as several hands of as many folks as attainable, “right from the start”. In 2011,

The four-star Ashford International Hotel gloats a charming area for those going on business as well as giving an awesome base to a family time or picnic. The association conveys "The Quality Experience" to every single customer and every visitor, every time, without being unsuccessful, and consistently in order to compete effectively in the competitive market. Furthermore, the company actively pay attention and involve all customers

The Ritz-Carlton Hotel Company operates within the upscale & luxury hotel industry. While it could be argued that Ritz-Carlton operates in the more broad and inclusive lodging industry, they offer a highly differentiated product and service and therefore find themselves operating in an exclusive industry alongside very few direct competitors, such as Four Seasons Hotels, HongKong and Shanghai Hotels, and Starwood Hotels & Resorts. Therefore when analyzing this industry I will not be including cheap hotels, motels, lodges, or inns, unless to offer potential substitutes to luxury hotels. In order to assess the attractiveness of the upscale & luxury hotel industry, an analysis of the general environment surrounding the industry must be

While, Marriott International Inc. has hotels in nearly 90 countries, and 19 different brands; As well as a reward program with nearly 55 million members all over the world, and is still expanding. In Marriott International’s 2015 annual report, is a message to the shareholders. In its message the company’s future growth is stressed. In fact, Starwood Hotels & Resorts Worldwide are acquisitions of Marriott International and are currently being incorporated. Additionally, Hotels in Africa, Asia, Europe, and the U.S. are currently under new development or renovation; although, 77% of Marriott International’s rooms were in North America at the end of 2015 (as can be seen in figure 2 on page 7). Also, the company expressed its concerns on environmental sustainability, and its goals to become more environmentally conscientious. Furthermore, technological improvements thru ought the many hotels, and reward’s program were discussed. Such as virtual reality room service, improved Wi-Fi, mobile check in, and Apple Pay. This message gave shareholders information on the company’s financial standing, and ultimately a guide on how the company plans to boost revenue by appealing to customer wants and needs.

Marriott has been evaluated based on amenities like convenience, comfort, services, price and quality, as each of the six amenities represents an exemplary platform for streamlining the standards of performance for Marriott. Quality is a sensitive attribute towards determining the choice of hotels by prospective clients. On the other hand, the price segment would focus on an evaluation of the different pricing mechanisms that would maximize upon

A subcategory in the hospitality industry, the hotel industry provides a safe and comfortable shelter for people traveling away from home through accommodations, tourism, recreation, and food services. Whether for business affairs or family vacations, people will be able to find in the hotel industry their specific needs as the industry ranges from economical to luxurious standards to meet consumers’ desire of a “home away from home.” Since a hotel is a large operation to run, many roles are involved in order to insure that the hotel meets standards and customer satisfaction. Sectors of the hotel industry include management, sales and marketing, maintenance, food and beverage, accounting, security, and human resources. Companies with the most notable reputation and collection of hotel brands in the industry are Starwood Hotels and Resorts Worldwide, Hilton Hotels and Resorts, and Marriott International. With approximately 187,000 hotels in the world and 17.5 million guest rooms offered in the world, companies must adhere to laws. However, with many sectors to manage, the top legal issues that arise in the hotel industry involve wage discrimination, liquor liability, and hotel management termination agreements.