Business Strategy: Dow Jones Sustainability Strategy Of Adidas

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Executive Summary
Adidas general approach is to be a sustainable company. Adidas Group is one of the global leaders within the sporting goods industry. Adidas offering a broad range of products around the core brands such as adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany. From the assesment, adidas Group’s sustainability strategy is rooted in the Group’s values which are performance, passion, integrity and diversity. Furthermore, the adidas Group is selected to join the Dow Jones Sustainability Indices (DJSI), which is positively welcomed by investors who integrate sustainability considerations into their portfolios. Adidas build the framework for their sustainability efforts to tackle issues that are most material for business operations. The four pillars of the adidas Group’s strategy are people, product, planet and partnership. People refer to Adidas will positively influence the lives of our employees and factory workers as well as those people living in the communities in which we have a business presence. Product refer to Adidas will find better ways to create our products, mainly through innovation, increased use of more sustainable materials and efficiencies. Planet refer to Adidas will reduce the environmental footprint of both our own operations and our suppliers’ factories.
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Hence Adidas have taken a mature approach for the following five areas. Firstly, products and planet. The adidas Group strives to integrate environmental thinking and acting into its daily operations. They empower their own employees to develop smarter solutions in product creation and be more resource efficient. The goal is to substantially improve the Group’s environmental footprint by changing their processes across every part of their value chain, from innovation and product design via development and manufacturing operations to their own stores and other sales

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