Business Strategy Game

1853 Words Jun 30th, 2013 8 Pages
Elite Feet Manager’s Report
June 25, 2013

Introduction This manager’s report provides a financial performance review of the business operations for athletic footwear industry’s Elite Feet for production Years 11 through 18. Included in the report are trends in company’s annual total revenues, earnings per share (EPS), return on equity (ROE), credit rating, stock price and image rating. Additionally reported are the strategic vision for the company, performance targets for the aforementioned production years plus the next two years, the company’s competitive strategy as well as production strategy, finance strategy and dividend policy. Also discussed is a look at the company’s closest competitors and the actions that could be
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Earnings per share fluctuated during the eight-year period from $2.50 to $6.46 and meeting or exceeding Investor Expectations each and every year for all eight years.

Return on Equity investment fluctuated during the eight-year period from 15.00% to 23.50% and meeting or exceeding Investor Expectation in all but three years.

Elite Feet maintained an A- or higher credit rating in all eight years which exceeded Investor Expectations in every year.

Stock prices were the highest in Year 15 at $142 per share and ending at $48 a share at the end of Year 18. Stock prices met or exceeded Investor Expectation every year.

Elite Feet’s company Image Rating ranged between 65 and 80 between Year 10 and Year 18 and early on failed to meet Investor Expectation in only one of the eight years.

Our best market share was Year 11 when we held onto 18.09% of the market. We leveled out at around 11.6% by Year 18.
Mission and Strategic Vision Statement
“Encouraging Elite minds and bodies one pair of feet at a time.” Elite Feet’s mission is to inspire and foster a global sense of stateliness in footwear, provide quality products to our retailers and customers, and exemplify top-shelf corporate responsibility.
We are focused on consumer needs and desires in our
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