Business Strategy-Kfc Company Overview 1

1080 WordsMay 27, 20105 Pages
KFC Company Overview KFC Corporation (KFC, founded and also known as Kentucky Fried Chicken) is a chain of fast food restaurants based in Louisville, Kentucky in the United States. KFC has been a brand and operating segment, termed a concept[2] of Yum! Brands since 1997 when that company was spun off fromPepsiCo as Tricon Global Restaurants Inc. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare. The company was founded as Kentucky Fried Chicken by…show more content…
Business Unit Strategy - is concerned more with how a business competes successfully in a particular market. It concerns strategic decisions about choice of products, meeting needs of customers, gaining advantage over competitors, exploiting or creating new opportunities etc. Operational Strategy - is concerned with how each part of the business is organized to deliver the corporate and business-unit level strategic direction. Operational strategy therefore focuses on issues of resources, processes, people etc. Strategic Management In its broadest sense, strategic management is about taking "strategic decisions" - decisions that answer the questions above. In practice, a thorough strategic management process has three main components, shown in the figure below: Strategic Analysis This is all about the analyzing the strength of businesses ' position and understanding the important external factors that may influence that position. The process of Strategic Analysis can be assisted by the number of tools, including: * PEST Analysis - a technique for understanding the "environment" in which a business operates. * Five Forces Analysis - a technique for identifying the forces which affect the level of competition in an industry. * Market Segmentation - a technique which seeks to identify similarities and differences between groups of customers or users. * Directional Policy Matrix - a technique which summarizes the

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