Chipotle’s business strategy is affected by the strength of rivalry as their demand is slowly declining in the face the e-Coli breakout in their restaurant chain and their format is imitated by competitors (Elizabethtown College, 2014). To remain sustainable in the fast casual market, analysis of current trends including growing customer concerns about what they eat and how it is prepared must remain their fundamental focus in the years ahead. Chipotle must continue to provide a unquie dinning experience as well using classic cooking techniques and high quality ingredients, aligning their commitment to “Food with Integity”. Their biggest hurdle to overcome will align with customer trust in the face of the food safety incidents that negitively
A strategic resource can be defined as a “firm’s capabilities that are valuable, rare, costly to imitate, and costly to substitute, and experience many barriers to imitation” (Dess, et al., 2012, p. 95). Charm City Run possess strong organizational
Capabilities mean how the company mixes and utilizes all assets to bring the best product offered. These capabilities summarize in company 4Ps, which are listed as below:
Zoë’s Kitchen is a successful restaurant in a new segment of a matured restaurant market. This company creates an at home atmosphere for the consumer to give the perception of an at home meal. There are a lot of competitors within the market and for just this company alone. Though, Zoë’s is differentiated enough as a whole to not actually have a true competition. There are upcoming threats in the fast-casual market from fast-food chains entering the market through mergers and adding healthier foods to the menus. The purpose of this analysis is to inform and forge a conclusion of what this company should do about its future.
In the American food industry, customers have been caught between seeking fast service and seeking healthy choices. Customers are often forced to choose one another as many restaurants lack the flexibility for customers to enjoy both of these demands. One restaurant that’s goal has been to meet both of these crucial customer demands is Chipotle. Chipotle is a Mexican-food based restaurant that strives to offer a fast-service experience for its customers along with high quality and healthy ingredients. For the last twenty years, Chipotle is one of the fastest and biggest growing restaurants in the United States. Chipotle’s stock has been public as of 2006 (Market Watch 1). As of last year, Chipotle currently has 2,250 restaurants in the US (Market Watch 1). While Chipotle has undoubtedly been one of the most successful restaurant chains in the US over the span of the last twenty years, Chipotle’s stock has significantly dropped due to the recent E Coli infection that seeped its way into Chipotle ingredients last year. As a result, Chipotle’s sales has suffered with its yearly revenues dropping from 4.5 billion dollars in 2016 to 3.9 billion dollars (Market Watch 1). While it is easy to see why Chipotle has fallen off with customers due to the E Coli breakout, it is also easy to see why Chipotle has succeeded and become a fixture of success in the food industry. This paper will provide an objective focus on the internal structures that have turned Chipotle into one of the most successful restaurants in the US by looking at Chipotle’s plans and marketing strategy, organization and leadership.
discuss hospital foodservice director’s views on sustainable practices and their intentions on adapting these practices. It also looked at the most and least commonly used sustainable practices. As well as what influences foodservice director’s decisions to implement certain practices.
We are identifying the strengths and weaknesses those are making the internal resources and capabilities to get the competitive advantages such as
The main purpose of this report is to analyze the corporate strategies that are essential for corporate sustainability focus of Gorilla Health Bars Pty Ltd. Additionally, it will make recommendations for future actions based on the analysis. The information is propounded on the basis of information from a range of data and information sources namely; academic journals, digital sources, books and company reports. The findings reveal that, Gorilla Health Bars has effectively taken a step towards adopting corporate strategies for sustainability focus in the competitive market of snack bars. However, as much as they have already established some initiatives to improve corporate sustainability, it has not effectively put
“A resource is a competitive asset that is owned or controlled by a company; a capability is the capacity of a company to competently perform some internal activity. Capabilities are developed and enabled through the deployment of a company’s resources”
As the competitors, notably Haigh Chocolates and Max Brenner are increasingly innovating to meet the needs of their customers demanding healthy and ethically manufactured products (Heffernan, 2015), it is important for Koko to upgrade its operations to remain competitive. Even the literature has revealed that businesses armed with sustainable resources and capabilities will not only help to improve social and human welfare but also overall achieve organisational objectives (Sharma, 2003).
Through an internal environment analysis, companies can identify and understand their own unique resources, capabilities, and competencies that are required for their sustainable competitive advantage. Resources, capabilities, and core competencies are the foundation of competitive advantage. There is no competitive advantages are permanently sustainable in any companies, so they have to consist on their current advantages and develop new advantages by internally understanding and analyzing their resources and capabilities. Competitors have their own unique resources, capabilities, and core competencies to create values for their customers. Both tangible and intangible resources, which include individual, social and organizational phenomena, are combined to generate capabilities. In turn, company’s capabilities are used to build core competencies. Also, core competencies are as a source of competitive advantage for a company to win in the competitive market.
2016). Companies in the same industry can also struggle maintaining its competitive advantage because of their exposure to similar opportunities and threats in their market area (Rothaermel 2017). Hence, it is necessary for the companies to analyse their internal resources and capabilities that form their core competencies (Rothaermel 2017). It has been studied that a company’s differentiating internal environment accounts for more than half of its success (Rothaermel 2017). This resource-based view enables the company to identify their strength and weaknesses for strategic competitiveness (Rothaermel 2017). An analysis of a company’s external opportunities and threats in combination with its resources and capabilities propels activities for strategic manoeuvre (Hanson et al. 2016). This, in-turn, creates pathway for above-average returns (AAR) (Hanson et al.
Organizations gain a competitive advantage by utilizing their rare and valuable resources. These rare resources may either be tangible, such as machinery and equipment, intangible, for instance brand names, money, customer knowledge, or they may be in the form of human assets possessed by the organization. Ongoing capabilities, actions and prior investments of an organization are what give rise to resources. Moreover, resources may be relational, legal, reputational, physical, human or knowledge and informational.
Our choices or decisions precedes everything, from day to day operations to the direction we steer our organisations in. According to Mintzberg and Walters strategy is “a pattern in a stream of decisions”. Strategy can be planned or deliberate but also emerge as we go along and adapt to internal and external influences.
Threat of Entrants are High and unfavorable in the industry. This is a real threat in a place like Pakistan where the food industry views constantly changing patterns in demand. Due to its consumer base, that is always on the look-out for new and changed places to eat. Every now and then, a new café or a restaurant opens up, out of which only a few are able to successfully survive in the long run. On Zamzama alone, there are about 20 known restaurants and cafés. Therefore, Nandos must concentrate its efforts on Differentiation Strategy, as that is key to survival in the Pakistani food industry (especially, in the major cities of Pakistan).