Business Strategy Of Starbucks

Starbucks Coffee Company was founded in 1971 in Seattle Washington. It is an American global coffee house selling coffee of high quality (Liz, 2013). Starbucks have more than 22551 outlets in 65 countries. It serves hot and cold beverages, espresso, whole bean coffee, caffe latte, full leaf teas and pastries etc. Starbucks starts to lead the industry in sustainable business and Innovation (Liz, 2013).This Corporation was initially founded by 3 friends. Starbucks belongs to food sector industry but mainly know for Coffee.

A good coffee shop requires a varied menu to attract customers. No two people have the exact same taste in coffee, so a coffee shop needs to appeal to everyone’s tastes to attract enough business. Starbucks is certainly varied, with over 225 items on its menu ranging from plain, hot black coffee to cold, sweet frappucinos. These countless kinds of

The brand has also spread into grocery and retail corporations with small locations inside for shoppers to enjoy. Starbucks expects to double in capacity and presence from 800 to 1,500 worldwide locations by 2015 (Starbucks to Try Tasting Room, 2014).

Starbucks locations (Teavana at Starbucks, 2016) serve hot and cold drinks, whole-bean coffee, micro ground instant coffee known as VIA, espresso, caffe latte, full- and loose-leaf teas including Teavana tea products, Evolution Fresh juices, Frappuccino beverages, pastries, and snacks including items such as chips and crackers; some offerings (which once including their Pumpkin Spice Latte) are seasonal or specific to the locality of the store. Many stores (Starbucks Evenings | Starbucks

* Starbucks operates 16,635 stores in 50 different countries. 11,068 of them are located in U.S.

Starbucks is globally known for their high-quality products and exceptional customer service while providing a unique, “Starbucks experience” where customers

The Form 10K report (2013) mentions that, today Starbucks is the premier roaster, marketer and retailer of high quality coffee worldwide and operates in 62 countries. The company purchases and roasts only high quality of coffee and with other beverages and handcrafted coffee and tea completes its product portfolio that is provided to customers. In addition,

Products Beverages: Brewed coffees, Italian-style espresso, cold blended beverages, roasted whole bean coffees, tea products, fruit juice, sodas, and coffee liqueur. Food: Sandwich, Salads, pastries and ice creams. Non food items: Mugs, Travel tumblers, coffeemakers, coffee grinders, storage containers, compact discs, games, seasonal novelty items, Starbucks card, media bar.

The Starbucks Company started off as one single store. But as of June 28, 2015, their total number of stores across the world amount to 22,519. (Starbucks Corporation) In date order, they have opened stores in all of these countries: 1971 – United States, 1987 – Canada, 1996 – Japan, 1997 – Philippines, 1998 – England, Malaysia, New Zealand, Taiwan, Thailand, 1999 – China, Kuwait, Lebanon, South Korea, 2000 – Australia, Bahrain, Hong Kong, Qatar, Saudi Arabia, United Arab Emirates, 2001 – Austria, Scotland, Switzerland, Wales, 2002 – Germany, Greece, Indonesia, Mexico, Oman, Puerto Rico, Spain, 2003 – Chile, Cyprus, Peru, Turkey, 2004 – France, Northern Ireland, 2005 – Bahamas, Ireland, Jordan, 2006 – Brazil, Egypt, 2007 – Denmark, Netherlands, Romania, Russia, 2008 – Argentina, Belgium, Bulgaria, Czech Republic, Portugal, 2009 – Aruba, Poland, 2010 – El Salvador, Hungary, Sweden, 2011 – Guatemala, Curacao, Morocco, 2012 – Costa Rica, Finland, India, Norway, 2013 – Vietnam, Monaco, 2014 – Brunei, Colombia, 2015 – Panama. (Starbucks Company Timeline)

Starbucks locations serve hot and cold beverages, whole-bean coffee, micro ground instant coffee, full-leaf teas, pastries, and snacks. Most stores also sell packaged food items, hot and cold sandwiches, and items such as mugs and tumblers. Starbucks Evenings locations also offer a variety of

Starbucks was originated in Seattle, Washington in 1971 in which the first shop was opened in Pike’s Place Market. Since then Starbucks has rapidly expanded to over 17,000 stores across the globe with shops in over 50 countries. In doing so Starbucks has become the leading retailer and roaster of specialty coffee. While expanding, Starbucks has encountered new markets and cultures which all have different kinds of customers. These diverse customers demand distinctive and alluring products. Starbucks

According with listdose.com website, Starbucks is the largest coffee chains in the world, followed by Dunkin’ Donuts and Costa coffee. En fact it counts 20,891 stores give off 62 countries. In addition it has 1324 centres in Canada, In Japan there are 989, China has 851, 806 in UK, more than 550 centres in South Korea, more than 370 in Mexico, around 291 in Taiwan, more than 200 are situated in Philippines, and Turkey, Thailand and Germany has more than 170 centres each. Rest all of them, that is, remaining 13270 centres are located in the US

Starbucks supplements the beverage offerings with pastries, salads, cold sandwiches, hot panini, coffee merchandise and at-home brewing equipment, bagged or scooped coffee beans and, in some regions, pre-made hot breakfast muffin sandwiches.

The large product range including Coffee, Coffee beans, hot and cold sandwiches and wraps, pastries and items like mugs and souvenir. Customers are able to read, work, enjoy music and socialise while drinking coffee or having snacks. Starbucks strategically aims in maintaining a similar interior in its entire stores, which helps to create a unique atmosphere.

Coffee is served quick and not everyone has the time to make their own coffee. There are a lot of Starbucks stores selling coffee daily. The more stores they have the more they sell. And their variety of coffee flavors that appeals to all sorts of people with different tastes. Starbucks it’s a common destination people go to meet friends, work and just relax. Not to mention, the vibe is very chill and Starbucks offers amazing drinks and snacks.