Business Strategy

7. Which one of the following generic types of competitive strategy is typically the best strategy for a company to employ?

J Sainsbury PLC will continue to grow their local charity of the year program. They also strive to develop their national charity partnerships with Comic Relief and The Royal British Legion. This company plans to give back to local communities through volunteering, awareness-raising, food donation partnerships and donations from their stores’ community budgets. They plan to have active roles with groups that address issues relevant to their local communities including community partnerships and Drinkaware. This is evidence that Sainsbury’s PLC conduct philanthropic activities in order to support good causes and enhance their

A marketing audit is a function, in the context of management operations, by which the assessment of the implementation of strategic marketing at tactical level is attempted. The application of marketing audit results in testing the compatibility and comparability of the objectives, sought to be implemented within the marketing strategy, with measurable targets which are achieved in reality. This can be implemented through the presentation and analysis of results in different areas of business operation which affect the application of marketing throughout the company. Thus, a marketing audit is implemented in the following areas:

In this part of my report I am focusing on the Stakeholders of Tesco, These are the people who have an interest in and influence on the business and the way it operates.

Established in the United Kingdom, Tesco is one of the biggest retailer companies that is now expanded all around the world. Tesco

Strategy is a tool to prepare and implement plans in time to come. The business level strategy guides an organization, UBA in this case, to analyze its competitive environment and understand its clients, suppliers and competitors. The corporate level strategy helps decide which business areas to operate in and which markets to enter remain or quit. It tells about the level of diversification that suits business. In educational sector, an organization can choose to remain confined to single campus or grow beyond to offer courses in several different areas. UBA is currently offering 25 majors courses in the field of business and administration.

Tesco provides high quality services to the customers with the best and remarkable prices that come in the notice of many local public and make them to shop from Tesco. These strategies make the customers loyal to the company and in return the company thank them by providing the

Assess the value to small businesses of carrying out marketing audits. Illustrate your arguments with reference to an existing small business of your choice

First of all I would like to thank you for providing this tremendous opportunity of expressing my views on Marketing Audit. As we all know, Marketing Audit is a systematic, critical and appraisal of the total marketing operation of the objectives and policies and the assumptions which underlie them as well as the methods, procedures, personnel and organization employed to implement the policies and achieve the objectives. It evaluates mainly three key areas i.e. external marketing environment, internal marketing environment, evaluation of current marketing strategy. The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process, but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning as well as a review of the plan itself.

For my marketing audit I have chosen NEXT PLC, I worked for this company a few years ago so I sense it necessary to use my work for educational purposes. In this marketing audit I will give an overview of the company alongside its marketing goals and objectives. In addition I will deliver material about the company’s strengths and weaknesses. Additionally, I will describe the service, communication plan and outline marketing activities. Concluding with the benefits to the organisation that results from the implementation of the marketing activity gained in this audit.

Online journey: Their online shopping business is huge for Tesco’s as more and more people are shopping from home. This makes it even more convenient for customers to click on their favourite products and get it delivered to their homes (Tesco PLC, 2014).

The tutor will not take part in disputes between group members except to make a final judgement about the allocation of marks if not agreed. No proof means that the tutor will award equal marks to all group members.

Tesco,s a multinational food retailing company, Tesco has more than 26% of the grocery market in the united kingdom giving it a very powerful position known for selling food and non-food products, Tesco, now also provides mobile phones finance, insurance, hardware services. but recent statements from the Office of Fair Trading indicate that Tesco are abusing its power. Local communities and smaller retailer, uk farmers believes that the big supermarket corp should be more tightly regulated in the Uk . This report analysis, Tesco strengths,

For many years, Tesco PLC has been using Market Penetration, Tesco sell the same product and services to the same market. Tesco have used market penetration to increase their market share; Tesco wanted to become the number one retailer brand in the UK and also to beat competition.

Part of EnerMech’s strategy is to expand its global footprint into the western hemisphere, due to the location of the oil in gas in politically unstable countries for example Brazil and Colombia. Since 2010, oil production has flattened out entirely. In 2013, Brazil averaged only 2.7 million bpd of oil production, which is where it was three years ago. This is due to corruption and money laundering in the major Brazilian oil producing companies. http://oilprice.com/Energy/Energy-General/Problems-At-Petrobras-Mount-As-Brazils-Oil-Production-Stagnates.html Local content legislation is also obstructing production. With