Business Strategy

634 Words Oct 16th, 2010 3 Pages
Describe the business-level strategies of any three well-known companies operating in the GCC region.
An organization's core competencies should be focused on satisfying customer needs or preferences in order to achieve above average returns. This is done through Business-level strategies. Business level strategies detail actions taken to provide value to customers and gain a competitive advantage by exploiting core competencies in specific, individual product or service markets. Business-level strategy is concerned with a firm's position in an industry, relative to competitors and to the five forces of competition.Customers are the foundation or essence of a organization's business-level strategies. Who will be served, what needs have to
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This resulted in the merger with Billiton plc, creating the largest diversified mining company in the world (Gibson, 2000: 29). At the marketing level, a single "�face"tm will be created, rather than different marketing strategies for different business units (Walker, 2001: 35). BHP"tms strategy has changed enormously since Paul Anderson took control of the company in 1998. As can be seen from the examples of BHP, Macquarie and Leighton strategy differs immensely over all levels across organisations. Cost cutting can be implemented to initiate renewal as can restructuring, which may involve divestment, spin-offs, liquidation, reengineering, downsizing or bankruptcy. While almost all businesses adopt some form of strategy, it differs across organisations. Turnaround is the other option, which is undertaken when the organisation"tms performance problems are more serious (Coulter, 1998: 272). This is because all businesses are different in nature, even those in the same industry. Abell"tms framework focuses on two important aspects of business-level strategy- competition and product differentiation. It is now a broadly based investment banking
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