Business Strategy Plan: Coffee Roaster

5251 Words22 Pages
Coffee Roaster Business Plan

Beanisimo Coffee

Helga D. Svala

Catalog
1.0 Executive Summary 1 Key to Success 1 Target Market Segments 1 Management 2 1.1 Mission 2 1.2 Objectives 3 1.3 Keys to Success 3
2.0 Company Summary 4 2.1 Company Ownership 4 2.2 Start-up Summary 4
3.0 Products 8
4.0 Market Analysis Summary 10 4.1 Market Segmentation 10 4.2 Target Market Segment Strategy 13 4.3 Industry Analysis 13 4.4 Competition and Buying Patterns 16
5.0 Strategy and Implementation Summary 18 5.1 Competitive Edge 18 5.2 Marketing Strategy 19 5.3 Sales Strategy 19 5.4 Sales Forecast 20 5.5 Milestones 22
6.0Web Plan Summary 24 6.1 Website Marketing
…show more content…
1.3 Keys to Success

Beanisimo Coffee has identified several keys which will be instrumental in the success of the company. • Develop the finest product. • Exceed customer expectations. • Employ strict financial controls.

2.0 Company Summary

Beanisimo Coffee is a start up Salem, Oregon based coffee roaster that has developed a line of premium coffees and espressos. Beanisimo Coffee has been formed as an Oregon S Corporation by the founder Frank Jones. Frank has brought old world Italian traditions and recipes to meet the market need for premium coffees.

2.1 Company Ownership

Beanisimo Coffee is an Oregon S Corporation. The primary stockholder and founder is Frank Jones.

2.2 Start-up Summary

The following equipment will be needed for the start up of the company: • Three workstation computers and one central file server. • Two laser printers. • Computer software: Microsoft Office, and Peachtree Accounting. • Assorted office furniture and equipment. • Assorted buckets, labels, bags, labels, and hooks. • Topre Izmir perforated drum roaster. • Heat based bag sealer. • Hobart scale. • Van.

[pic]

|Start-up Requirements |
|Start-up Expenses | |

More about Business Strategy Plan: Coffee Roaster

Open Document