Business Strategy Report for Quaker Oats Essay

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Business Strategy Report for Quaker Oats


Organizations use strategies to impact their performance against competitors in their respective industries. The process by which managers choose a set of strategies for the enterprise is the strategic management process. (Hill & Jones, 2001, pg. 4) This report will discuss a business strategy report for Quaker Oats Inc.

Business Strategy Report for Quaker Oats

The Quaker Oats Company was officially formed in 1901 when several American pioneers in oat milling came together to incorporate the company. In Ravenna, Ohio, Henry D. Seymour and William Heston established the Quaker Mill Company and registered the now famous trademark. The Quaker Oats Company is based in Chicago,
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Quaker has been successful with expansion in Latin American countries, but increased marketing and promotional efforts could produce greater Latin American results. These efforts could also prove successful in Asian markets, where Quaker previously experienced some losses.

Possible threats to Quaker exist in their competition. Gatorade's chief competitor is Powerade Sport's drink, a Coca-Cola product. Coca-Cola is a large company with consistently proven marketing strategies. Coca Cola has the distinction of being an American icon and shows no signs of faltering in the near future. General Mills is a top competitor in the cereals, baking products, and fruit bars. Bestfoods is a general foods competitor. These companies are well established and Quaker concentrates on them as a greater threat than new entrants to the food arena..

Changing consumer need is also a potential threat to Quaker Oats Inc. If consumers needs for sports drinks or Quaker's other products diminish or if science offers new and better drink supplements, grain bars, or cereals Quaker's sales could suffer.

As for an internal analysis of Quaker's strengths and weaknesses, some of Quaker's strengths are the company's collection of " Star" brands. Gatorade, Quaker Oats, Quaker Rice Cakes, Chewy Granola Bars, and Rice-A-Roni are leaders in each of their respective categories. Quaker is also a leading
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