Business Strategy at Kentucky Fried Chicken

1228 WordsFeb 2, 20185 Pages
KFC – Kentucky Fried Chicken: - It is one of the largest fast food company and the largest competitor among fast food firms. It is even largest in term of profit, market share, and revenue and customer satisfaction to its best. Subway -: The SUBWAY® chain is the world’s largest submarine sandwich franchise, with more than 31,000 locations in 91 countries. The chain now has more than 1,400 stores in the UK and Ireland serving just under a million customers in the UK and Ireland every year. The SUBWAY® chain has an ongoing commitment to work with its customers, staff, and the Food Standards Agency (FSA) and government departments to offer a sandwich and salad menu that provides plenty of choice, great tasting food and enables customers to create the balanced, healthy meal of their choice from a wide range of ingredients. The SUBWAY® chain focuses on providing fresh food, fast – submarine sandwiches and salads are tailor-made to each customer’s individual requirements and are made fresh in front of them. (About Subway, 2009) a) Market Focus - Market Focus of KFC – KFC’s market focus is more on innovation of its existing products and the new products with new designs and tastes of the product. Their market focus is to increase the brand loyalty and brand image throughout the world so it’s known to all the fast food users in every part of the world as in KFC is a international organization. Other then these the outer market focus is to compete and fight with its competitors by

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