Business Strategy at Kentucky Fried Chicken

In today’s marketing environments, iDirect strategy is critical to social media by providing means of shared information that is specifically catered to a consumers needs and buying habits. The computerized personal information collected is fast, efficient and low cost. Companies are able to know what their consumers buying habits can pinpoint exactly what they want saving companies huge amounts of money on wasted advertisements.

As we are all aware of, KCF is a fast food restaurant that specialises in fried chicken and its headquarters is located in Louisville in USA. It is considered the world’s second largest restaurant chain after McDonalds with 18,875 outlets in more than 110 countries and territories as of December 2013, but it is the world’s most popular chicken restaurant. KCF was founded by Harland sanders in the year of 1930. Its first franchise company was opened in Utah in 1952. After the first franchise was opened, KFC started expanding rapidly world-wide, this created a brand image for the company, and their logo became popular and was easily recognised by its external stakeholders. Its strap-line (finger lickin good) defines the deliciousness of their chicken.

How may I serve you? This is the greeting everyone gets when they dine at a Chick-fil-A restaurant. The company's relentless pursuit to build relationships with its customers goes beyond chicken sales. As a leader or manager, scanning your organizations external environment for opportunities and threats will assist in keeping employees motivated and the customers loyal during turbulent times. This paper will evaluate the external environment of Chick-fil-A, determining the extent to which opportunities exceed threats, or threats exceed opportunities.

Chick-fil-A competitive advantage is their religious belief that they implement in their business decisions such as being closed on Sunday’s. Many religions see Sunday as the Sabbath. Sabbath meaning resting day. The Bible states, “The Sabbath is commanded by God to be kept as a holy day of rest, as God rested from creation” (Exodus 20:8 The Old Testament). Even though Chick-fil-A is closed on Sunday’s they make more being opened 6 days a week then their competitor KFC make being open 7 days a week (Peterson, 2015).

Chick-fil-a first opened its doors in 1946 in the state of Georgia. Founded by the owner Pruett Cathy, he later, in the early 1960s, incorporated Chick-fil-a. Since then, chick-fil-a has grown massively all over the United States making them the largest quick-service chicken restaurant in the United States. Chick-fil-A began as a restaurant named the Dwarf House but has grown to over 1,700 locations.

Today, Chick-fil-A is a family owned business and has over 1900 branches all over the United States and compose a net worth of $7 billion. According to Speigiel (2014), “In 2013, Chick-fil-A made over $5 billion in revenue, up from 4.6 billion in 2012.” In 2014, sales for the company had reached over $6 billion, creating a fast-food restaurant that is completely different amongst its competitors. In fact, its closest competitor is the Yum Brands, Inc the owner of KFC, Taco Bell, and Pizza Hut. An article in Business Insider entitled, “ The 15 Fastest-Growing Retailers in America” had the company ranked at number 10 with a 13 percent sales growth since 2011 (2012). The rapid success of the popular southern restaurant has led to company opening its first store in New York City. According to Kuafman (2015), the restaurant will be located at New York University at 1000 Sixth Avenue in Manhattan’s Herald Square. The new

The major competitor to be outlined is Chick-Fil-A. Chick-Fil-A provides customer delight and satisfaction which is the company’s competitive advantage. Chick-Fil-A has created innovative dining experiences focused on building meaningful relationships with their consumers. Implementation of new services such as “Moms Valet’ has had positive impacts on the customer experience.

7. Which one of the following generic types of competitive strategy is typically the best strategy for a company to employ?

Jim Disbrow and Scott Lowery opened up their first Buffalo Wild Wings near the campus of The Ohio State University. However, at the time, the restaurant is known as “Buffalo Wild Wings & Weck” (Weck is in referred to a type of sandwich roll that was originally used for the restaurant’s sandwich offerings). Within the next twelve years, the two entrepreneurs grew the restaurant chain to thirty-five restaurants. Unfortunately through rapid expansion the restaurant chain was exposing itself to potential bankruptcy-inducing debt. In order to gain financial stability, in 1994, Sally Smith because the Chief Financial Officer of Buffalo Wild Wings, two years later, she became the Chief Executive Officer of the restaurant chain. Under Smith’s leadership, Buffalo Wild Wings avoided financial pitfall of bankruptcy. According to their corporate website, in effort to target a larger audience and build their brand, Buffalo Wild Wings removed the “Grill & Bar” from its name in 2012.

Today’s generation is filled with people who want to own their own businesses and be their own boss, however, crossing an individual who intends on building their ideas from the ground up is rare because the process absorbs time and finances. For this reason, franchises are becoming more popular in the business world. In this system, an established business sells a portion of temporary ownership to a franchisee, in which the franchisee must incorporate the franchisor’s existing framework and practices in exchange for a managerial role. The franchisor Findings Popeyes Louisiana Kitchen Franchise Popeyes Louisiana Kitchen creates, runs, and franchises restaurants that specialize in the quick servicing of spicy chicken, buttery biscuits, red

Subway has been providing guests access to nutritional information on cups, tray liners and napkins for 20 years, making it one of the nation’s favorite and most successful brands in the world.

Multinational companies opt to franchise as a way of expansion strategy (Siebert, n.d.). Chick-fil-A is dominant only in the US market. The firm has only ventured into the Canadian market in the airport of Calgary. Many United States Corporations have engaged in franchising in the United States as a form of the expansion strategy. Laws concerning franchising are neither strict in Canada. Our form of non-equity mode will be franchising, therefore our form of entry will be a small-scale entry. This will allow our company to get exposure in key locations and learn from Canadian consumers. The benefit to franchising at first is that it is less costly and less risky for the franchisor.

Subway Sandwich effectively competes with other fast-food restaurants by including and promoting healthier meals into its menu, as demonstrated by

The purpose of this report is to identify an organization and map out its business processes. The company I had chosen is Kentucky Fried Chicken (KFC). In this report, I am going to talk about the company and further on describing it business processes and how they manage such a big organization.

Subway try to provide new concept with the idea of “Healthy Fast Food” by using the excellent product as their product differentiation strategy, with good taste, fresher and high quality of ingredients and clean process.