Business Strategy for Campbell Soup

4427 Words18 Pages
I. Introduction Campbell’s was founded in 1869 by Joseph A. Campbell and Abraham Anderson. The company was originally called the “Joseph A. Campbell Preserve Company” and produced canned tomatoes, vegetables, jellies, soups, condiments and minced meats. By 1896, Anderson left the partnership, leaving Campbell to reorganize and form a new company, Joseph Campbell & Co. In 1897, Dr. John T. Dorrance, began working for the company. Dorrance3, a gifted chemist with degrees from MIT and Göttingen University, Germany, developed a commercially viable method for condensing soup by halving the quantity of its heaviest ingredient: water. Soup was not a popular staple in the American diet at the turn of the 20th century, but it was in Europe.…show more content…
The assortment of soups where reformulated to enhance the knowledge of the growing number of careful label-readers among grocery shoppers. Have you ever turned to a product and wondered what is Thiamin or Riboflavin? These types of words baffle the average consumer. By providing a user friendly foot notes, it allows for a small description of the ingredient that is actually processed into the product. While being the world 's largest soup manufacturer, Campbell’s turns to QlikTech for Enhanced Logistics Management, Accounting Accuracy and Supply Chain Efficiency. QlikTech,’flagship business intelligence software solution will help to improve the firms supply chain management. QlikView is enabling Campbell 's employees to analyze corporate data in innovative ways to improve inventory control and ensure the right product mix is available to customers at the right time. In order to streamline operations and increase production efficiency, Campbell 's supply chain team enlisted Terra Technology to deploy the program. QlikTech and Terra Technology provide Campbell with the necessary tools to improve inventory analysis management and projections, sales and long-term forecasting analysis; demand planning, schedule compliance, transportation and warehouse scheduling. Today, members of the company 's plant production,
Open Document