Business Strategy for Facebook

| Value Proposition:3.27-845m users, more than 70 languages(76)3.28-B2C: social network platform for connecting people with people, everywhere permitted (68)3.29-B2B: marketers, free channels; advertisers with budget, solutions to audience; developers with resource, offer platform(69)3.30-Privacy concerns: new products, marketers & developers on personal information(55), new privacy features announced(56)3.31-User friendly: search feature improvement for relevant & time saving, “See More Results” menu(70)

What once was a ad-less site, one where information and thoughts could be exchanged and debated, has turned into a retail paradise. The methodology behind Facebook’s income is simple, watch and respond. Let us take a real world example of Facebook’s intrusion: an individual posts on Facebook, for their friends to see that their sink broke. Weather it says they are looking for a plumber or not, Facebook will scan the post for keywords: Plumber. Then, as this individual is looking around Facebook, an ad for plumbing services will present themselves in a variety of marketing forms: video, text, or pictures.

Facebook is one of the top social media platforms with more than 1.23 billion active users worldwide. 62% of the 1.23 billion users log in on a daily basis making it the best medium to reach for new customers. Today, businesses both big and small use Facebook as an advertising source to help their brand expand.

Facebook is a social networking site that is free of charge for its users. It allows the individual the opportunity to stay connected with friends and family, sharing updates, photographs and user status. The company grosses more than $1 billion per quarter in advertising revenue and online games (Ritholtz, 2014). In this respect, Facebook is much more that a social network. It is a versatile and sophisticated corporation that has revolutionized the way people share their lives and communicate. Their mission is “to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the

Facebook, which was founded by Mark Zuckerberg in February 2004, is an online social networking platform with the mission of making the world more open and connected. Within a few years, Facebook attracted millions of new users, from 1 million Monthly Active Users to 845 millions Monthly Active Users. Though competing with global and regional corporations in the industry, Facebook kept growing rapidly. With the high expectation of investors, Facebook finally decided to go public. The “Red Herring” of Facebook stated that its goal was to connect all two billion global Internet users. Basing on our analysis of Facebook’s IPO, we would like to give several recommendations on the

Facebook relies on ad advertisements in their business model. Facebook platform empowers developers to build applications and web sites that integrate with Facebook to reach its global network of users and to build personalized and social products.

The author is arguing that Facebook users are hostile toward ads that run Facebook. They are using ads, in the grocery store. Based on what is bought by the user, the information is logged into a system, then processed by ad services. The Author Farhad Manjoo “Facebook Followed You to the Supermarket”, argues that Facebook ads do not need clicks to work, the ads run on their own creating profit and collecting data on an online ad economy. While users of the social media site vigorously complain about the ads. He claims that users on Facebook do not envy the idea of marketing on the social media site, and Facebook is making money while no one is clicking the ads. This introduces the question on how does Facebook expect to become a huge business

4) Explain why your claim is the TRUTH in spite of what others say. People, commercials and criminals have taken advantage of Facebook.

The social media is connect people and others and improve their communication, so most people use it normally. People could follow the book and step by step to create own business. Their products might expose more time than others. They will learn how to increase their click through rate on their own Facebook presence. If they have the basic knowledge, they can collect the skills become

The Internet, as a form of mass communication, has transformed the social experience users once were free to revel in. Facebook helps the user connect and share content with others. However, what it actually does is share the user’s generated content and private information to a massive array of advertisers.

First is the advertising. According to the case, we know that the major revenue of Facebook is advertising, which took up 98 percent in 2009, 95 percent in 2010 and 85 percent in 2011. Facebook uses all information uploaded by users to become the property of the firm. By analyzing database, Facebook provides advertisers target customized services and products based on users’ preferences and connections. In its view, the advertising which based on social

Facebook has an array of information assets that it owns by collecting information on its users.

Social media is also a medium to communicate with others, so it is very easy if doing online buying and selling

In todays society a company 's social media strategy is as important as ever. You can look at a company 's social media profiles and see what customers are saying, what they like and share the most, as well as how fast their base of followers is growing. All of these metrics can be used when evaluating a company that you want to invest in. Every company tackles social media differently - some focus their efforts on one social network, while others may go wide on multiple social networks. When it comes to two similar companies, such as Panera Bread (NASDAQ: PNRA) and Starbucks (NASDAQ: SBUX), the company 's social media and its base of followers are even more important to compare and take into consideration. With 1,800 locations Panera Bread spent $65.5 million on advertising in 2014 while Starbucks, with 21,366 locations, spent $315.5 million, almost 5x what Panera spent.

Facebook is the most powerful social media Network which connects people in no time no matter where they are be in the world. It’s accessible from any place at any time without any cost.