Essay about Business Strategy of Ba (Brisitsh Airways)

Business review and Directors’ report Business review Management review Financial review Internal controls and risk management Directors’ report

STAKEHOLDER MAPPING HIGH HIGH POWER Government Shareholders Investors Suppliers Employees LOW LOW Communities LOW Non-Government Organizations LOW INTERESTS HIGH Academia Industry Partnerships

British Airways (BA) is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. It is the largest airline in the UK based on fleet size, international flights and international destinations and second largest measured by passengers carried, behind easyJet.

British Airways is a Public Limited Company (PLC), it has many shareholders and is a private company. British Airways is owned by a group of shareholders and the majority of shares belongs to eight shareholders from Invesco Perpetual who own 60.12% of the shares which makes them the largest shareholders into British Airways

British Airways is one of the largest airlines in the United Kingdom. It is one of the largest in terms of fleet size and also the airlines they have. The main place from where they do their business is London where they participate from Heathrow, Gatwick and London city airports. They are also expanding their schedule to travel from Stansted, Manchester, Birmingham and Bristol airports. http://www.iairgroup.com/phoenix.zhtml%3Fc%3D240949%26p%3Daboutoverview.

British Airways has a lot and different stakeholders, such as communities (UK and abroad), media, customers, shareholders, employees, international civil aviation authorities, the travel market, suppliers, NGOs, partner organizations, other airlines, industry groups and associations, governments and regulators. They work on the key stakeholders to make to understand and provide feedback on their projects of their business.

British Airways have been the symbol of the United Kingdom and its airlines for many years. They are the largest airline in the UK and have the largest amount of international flights and destinations. British Airways was formed in 1974 after four UK airlines, BEA, BOAC, Northeast Airlines, and Newcastle, were dissolved. The airline aimed at being a worldwide network and achieving economies of scale. This joining of four different organizations caused the airlines to have over 50,000 staff members and 215 aircrafts, which is considered to be grossly overstaffed and suffered allot of management structure problems. British Airlines also suffered serious cultural differences due to a ‘class’ distinction with the staff members.

British Airways is the largest international scheduled airline in the UK. The company was founded in 1919, and has continued to grow and expand since privatisation in 1987, until the global recession hit in 2008. On 23rd January 2009 the UK was officially declared to be in recession following two consecutive quarters in 2008 during which economic growth dropped (BBC, 2009). Many businesses, including British Airways, have found it increasingly difficult to survive in the resulting testing macroeconomic environment.

The new group will combine the two companies in the UK and Spain and will enhance their presence in the international long haul markets while retaining the individual brands and current positions of each airline. British Airways and Iberia hope their new company International Airlines Group, International Airlines Group, will position the pair for further consolidation in the global airline sector as it emerges from a prolonged industry downturn and hope to compete with multinational rivals Air-France-KLM and Lufthansa.

Same year British Airways Holidays introduced its first program after re-integrating with British Airways. In 2004, to clear their debt, British Airways sold their 18.6% of stake in Australian airline Qantas for £1.1billion and also sold their London Eye to Tussauds £95 million.

1. British Airways Plc (BA) founded in 1974, was in the control of government for thirteen years and went into privatization in 1987. The industry operates about 240 aircrafts, serving about 120 destinations throughout the U.K and Europe including the Middle East, Africa, South and North America, Asia and the Pacific. British Airways competes with various other airlines in the industry but still it has maintained its domination in various parts of the aviation industry in the United Kingdom and Europe as well. Its major competitor is Virgin Atlantic, with 10 percent market share in the airline industry in terms of kilometers logged in 2007. As the airline industries are struggling to survive in this Global Economic Downturn, which saw a

Another major point is internal. The internal of British Airways is divided by two parts, called resources and core competences. The company runs 245 aircrafts covering over 550 destinations. In addition the Heathrow Terminal 5 is a huge

British Airways is the flag carrier airline of the United Kingdom. It is the biggest airline in the UK based. British Airways was considered the largest UK airline by passenger numbers from its creation in 1974 until 2008 when it was replaced by low-cost rival EasyJet. Since its origin, British Airways has been centred at its main core at London Heathrow Airport, with a second major heart at London Gatwick Airport. The British Airways Board was formed in 1971 to control the policy and finances of the two large London-based airline corporations, British Overseas Airways Corporation and British European Airways Corporation with two much smaller regional airlines, Cambrian Airways and Northeast Airlines.

Its main hubs are London Heathrow and London Gatwick. The operations of BA run to 147 destinations in 75 countries.

British Airways is the flag carrier airline for the United Kingdom with its head quarters in Waterside. The main hub of British Airline is at the Heathrow Airport of London; its second hub is at Gatwick Airport and the third one is at London City Airport which is served through BA CityFlyer a fully owned subsidiary of British Airways.