Business Strategy of Carrefour

4959 Words Oct 18th, 2009 20 Pages
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1.0 Executive Summary
The rapid growth of emerging market economies in Asia have seen a marked increase in disposable incomes leading to a considerable increase in confidence and consumption. The Asian Financial Crisis in 1997-98 that caused abrupt withdrawal of international capital proved to be a temporary setback and ground has been regained where it had been lost. Today, Asia shines in the global economic landscape and looks set to take over the U.S. as the new engine of growth in the global economy. In a growing economy, convenience matters and higher education as well as urbanization have lead Asians to embrace Western brands with gusto. The stores with the biggest advantage in terms of consumer preference
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| |- Slower then rivals in venturing out to new markets |
|Opportunities |Threats |
|- Growth in emerging markets in Asia, e.g , , Vietnam, |- Intense Rivalry from Wal-Mart, Tesco and local supermarkets |
|- More discounts stores could be established |- Political Instability in local countries, strikes and riots will impact day to |
|- Developing more of their own house labels |day operations |
|- Acquisition or Mergers with local supermarkets |- Policy changes by the local government |
|- Convenience stores that operates 24 hours, 7 days a week can be |- Mergers of local supermarkets |
|considered | |

2.2 Implications of Assessment - Different strategies should be designed to cater to each different country in Asia and it will help to increase the market share of

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