Business Strategy of Virgin Atlantic Airlines Essay

1889 Words8 Pages
Business Strategy of Virgin Atlantic Airlines

Contents 1) Introduction to airline industry 2) Drivers of globalisation using yip’s model 2.1 Market globalisation 2.2 Cost globalisation 2.3 Globalisation of government policies 2.4 Globalisation of competition 3) Localisation- arguments against globalisation 4) Pestle Analysis 5) Porter’s 5 forces analysis and their application to Airline industry 5.1 Rivalry amongst Existing Firms 5.2 Threat of substitution 5.3 Threat of new entrants 5.4 Power of customers 5.5 Power of buyers 6) Opportunities and Threats of Airline industry 7) Internal analysis of Virgin Airlines: Strengths and Weakness 8) Financial Statics of Virgin Atlantic Airline 9) Strategic Changes of Virgin
…show more content…
They are the main backbone of the airline industry as the airline companies get heavy revenue from them as being the passenger of the business class. But as to the modern age of science and technology airline industry would have to suffer badly in the near future as these business people are now-a-days relying on the aspect of video conferencing as it had made their life much easier and convenient. Now they don’t have to travel so frequent from country to country as they are managing it straight away from their respective offices through the Video Conferencing. So in future the airline industry has to accept telecommunication companies as being amongst their most formidable competitors. ENVIRONMENTAL FACTORS Source: Airline Marketing and Management, fifth edition (PESTLE FACTORS)
Get Access