Business Studies Extended Response

Describe the rules and legal requirements surrounding copyright and plagiarism and explain the need for referencing and give details of the two different types and referencing. For this task I have chosen the topic of stokes. I will discuss the four ways researching

Company has no local competition and the company has an opportunity to establish itself as the market leader nicher for the product that is offering.

On a medium/long terms the company has the opportunity to be the pioneer in developing a innovative product with a positive impact among clients and

In this case study, we will be analyzing the current position of how well Kingsford is within the marketplace and determine which of the issues are plausible causes in its drop in revenue. We will be creating a comprehensive strategy as well as a marketing plan to evaluate and adjust the matter at hand. First we will begin with identifying the issues and implementing a method to reemphasize the importance of marketing in the business. The goal is to create a marketing plan that will add value to Kingsford’s market share, sales, and profitability.

Haefren Baum GmbH is a home furnishings retailer. The company was established in 1965 and incorporated in 1970. Haefren is a major customer of Wiegandt GmbH and has served as Wiegandt 's since 1968. Haefren currently owns one location in downtown Cologn and three other outlets in suburb Rhineland.

Penny Thomas, an Ivey graduate with the help of her daughter, who also is an Ivey graduate, decides to purchase a license to open a Marble Slab franchise in the Great Toronto Area. After paying her fees of $25,000 to the company, she starts thinking of her marketing plan for her grand opening that she has two weeks to hand to the Marble Slab head-quarters in Calgary . So she hired a marketing consultant (me) to help her. First, the corporate capabilities of the company had to be defined, financial capabilities, Marketing capabilities, Operational capabilities and the available human resources. After comprehensively studying the internal capabilities of the company, the external forces affecting the business are analyzed. The two external

I prepared an analysis of several marketing strategies that can be used by executives at A.1. Steak Sauce. This case analysis will provide a summary of A.1.

The main business objective for the FT Company is to be operating in the first fiscal year of its establishment, to enable a steady ongoing growth over the first three years. From year one onwards the FT Company forecasts to have a profitable outcome. In order to achieve this, the following objectives are established:

Next, we will discuss the target market and provide a rationale for this target market. “Target Marketing is a process of evaluating each market segments overall attractiveness and selecting one or more segments to enter” (Kotler and Armstrong, 2006). Our first target market that we have been marketing to already is that of college students (i.e. males and females between ages 18 – 22). Since we originally started on a college campus, we want to continue to market to them. Also, our other target market is to young adults (males and females 23-29). We chose these target markets specifically for this age group because college students and the young working class find this type of environment inviting and appealing. By adding another market (young adults between ages 23-29), we plan to expand our customer base, and as a result earn more revenue.

The company that I have researched is called All Dolled Up Boutique. It is located in Somersworth, New Hampshire and is a brand new business. I’ve researched several aspects of this business since the inception and based on the following information have created a sample balance sheet for the company. The first item that was considered is how much revenue the business would create on a monthly basis. It was determined that a safe estimate would be approximately $6,000 a month just from services rendered. An additional $1,500 in shop rent revenue is collected from the Massage Therapist and Hair Stylist. Capital assets including the equipment and property within the salon are estimated at $10,500, with inventory at $5,000.

This target market are generally entering generation Y clothing stores to purchase items for their children or grandchildren and not for themselves. This market prefers the instore experience, ambiance and the trustworthiness of staff

| The store’s revenue should increase at least 1% per quarter. By ensuring fiscal growth, the Telstra store will ensure that it is constantly developing and establishing itself as a forefront in Telstra stores.

remotely. If the business chooses to get greater, we will include extra get to focus, or anything we require keeping in mind the end goal to stay away from any impact or bottlenecks in our system for any reason; yet until further notice, this will be great. A WLAN "utilizes radio remote associations called Wi-Fi (Wireless Fidelity), which is a neighborly name for the 802.11 systems administration guidelines bolstered by the Institute of Electrical and Electronics Engineers (IEEE). Remote systems administration gadgets don't need ports, just radio wires, which at times are covered up inside the gadget itself.

The target selling demographic will be ages 18-45 with both genders and all ethnicities accounted for. I targeted this age group with both genders, because this group is usually the most active is spending money and the most concerned with their physical appearance to be healthy all while still devouring a quality, yet tasteful product. My target buyers for this product will vary, but my central target

Information about the store’s current productivity enhancing program, target market, and other basic yet necessary numerical and qualitative data to develop a conception of the current state of the store