Business Studies Notes Full Syllabus

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REVIEW OF BUSINESS STUDIES SUPPORT MATERIAL OF CLASS XII (2012-2013)

Members Who Reviewed Support Material
Sl. No.
1.

Name
Mrs. Savita Drall (Team Leader) Sh. Ishwar Singh

Designation
Principal

School
SKV, Mata Sundri Road,, Delhi-110002 RPVV, Narela Delhi-110040 G.B.S.S.S., Mata Sundri Road Delhi-110002 S.B.V., Rouse Avenue, DDU Marg, Delhi-110002

2.

Lect. Commerce

3.

Sh. Vinod Kumar

Lect. Commerce

4.

Smt. Nikhat Islam

Lect. Commerce

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XII – Business Studies

AK

Class-XII

Business Studies
Design of the Question Paper
Maximum Marks : 100 (90 for theory paper + 10 for project) Part A : Principles and Functions of Management 1. 2. 3. 4. 5. 6. 7. 8. Part B: 9. 10. 11. 12. Part C:
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Marketing management philosophies. Marketing Mix-concept (Periods 22) (Periods 14)

Part B : Business Finance and Marketing

Unit 10: Financial Markets o o o o o o o o

Unit 11: Marketing Management

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XII – Business Studies

AK

Product - concept, branding, labeling and packaging. Price - factors determining price. Physical distribution-concept, channels of distribution: types, choice of channels. Promotion -concept and elements; advertising- concept, role, objections against advertising, personal selling - concept and qualities of a good salesman, sales promotion - concept and techniques, public relations - concept and role. Unit 12: Consumer Protection o o Concept and importance of consumer protection. Consumer Protection Act 1986 Meaning of consumer and consumer protection. Rights and responsibilities of consumers Who can file a complaint and against whom? Redressal machinery. Remedies available. o Consumer awareness - Role of consumer organizations and NGO's (Periods 16) Unit 13: Project Work (Periods 16)

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XII – Business Studies

AK

UNIT

1

NATURE AND SIGNIFICANCE OF MANAGEMENT
Management is an art of getting things done through others. Management can be defined as, the process of getting things done with the aim of achieving goals effectively and efficiently.

Efficiency and Effectiveness
Efficiency means doing the task correctly at minimum cost while effectiveness means

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