Business Systems And Process / Operations Management

1646 Words7 Pages
BSS001-2 Business Systems and Process/Operations Management ASSIGNMENT – INDIVIDUAL ASSIGNMENT (Databases) I. A Database is a collection of information that is organized so that it can be easily accessed, updated and managed. Databases can be classified in order to the type of the content: full-text, bibliographic, images and numeric. For any organisation a database in needed to track information about people, clients, including people who support or who might support their programs and services. To manage such information can be crucial but a database allows you to use an incredible variety of information very easily. Some benefits of using a database are that: The database is storing information in electronic records that can be…show more content…
The product catalogue will be held by the product database comprising product names, description, price, product availability, delivery time and customer reviews. The customer database will hold accounts with addresses, payment information, order history, aiming at improving service, increasing personalization and reducing transaction costs (Da Silveira, 2003). This would definitely reduce customer ordering time thanks to the information possessed in the database. With a good database they can analyse customer behaviour and perception, and provide recommendation about improvement concerning the online business (on the website; i.e. customisation of pages, promotions; or delivery network etc). II. Now a day’s Data Mining tools for Customer Relationship Management are used by several industries including banking, finance, retail, insurance, telecommunications, database marketing, sales forecasting, telecommunications, etc. Data mining is often referred to as “analytical intelligence” and is helping organizations for a better view of their business, to understand their customer needs and increase the effectiveness of the organization in the long run. The retail industry that is utilizing data mining can gain competitive advantage against the others that don’t. For retailers, data mining can be used to provide information on product sales trends, customer buying habits and preferences. The data mining approach is complementary
Open Document