Business Tactics of Bayerische Motoren Werke (BMW) Organisation

1515 Words Feb 17th, 2018 6 Pages
A number of different candidates have been put forward as the “founders” of BMW AG, which were Karl Rapp, Gustav Otto, Max Friz and Camillo Castiglioni Without the presence of these people the company would have possibly not have been born. Franz Josef Popp was a great entrepreneur, unfortunately passing away in Stuttgart aged 68. In 2012, the BMW Group produced 1,845,186 automobiles and 117,109 motorcycles across all of its brands. BMW is part of the "German Big 3" luxury automakers, along with Audi and Mercedes Benz, which are the three best-selling luxury automakers in the world.

Marketing Overview
Forbes ranked BMW number 1 as most reputable company in the world. Rankings are based upon aspects such as ‘people's willingness to buy, recommend, work for, and invest in a company.’ This achievement was obtained by BMW’s marketing strategy to retain current and attract new customers via keeping up with current competitive markets enabling customer satisfaction. The majority of BMW’s success is associated mainly via its development of a consistent marketing…

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