Business Type : International Traveling Business

B. If selling on value, what “value” are you planning to sell (Quality, Product Specs, Delivery, a trusted brand)? Use the Market Information Report (Product Dimension Preferences and Product Dimension Sensitivities tables) to explain your decision.

3) How do intermediaries add value to the products they distribute? Find an example of a distributor that adds each of the six types of utility.

j.Explain and justify which of these your business may use when marketing their product or service (one of the businesses products/services you have explained within task d).

Before the days of the Internet, if a family wanted to travel to a far-off, exotic locale, they would have to either find a local travel agent or call a travel agency and plan their getaway. In the 1990’s, the Internet became a staple of everyday life and began entering many homes. As the availability of the Internet increased, so did the services available to clients. With the increasing availability of the World Wide Web the travel industry found itself faced with revolutionizing changes. All of the tools that were once solely available to travel agents now became readily available to anyone with access to the Internet and a search engine. Websites quickly formed around the idea of providing consumers with quick vacation planning ideas at low costs. Getting

Henry Ou, Derrick Kwok, the President and the Vice President of Air & Sea Travel Center also serves as Tour Director of our company who would plan, organize, and conduct short-distance, long-distance travel, tours, and expeditions for individuals and groups. Mr. Ou and Mr. Kwok have experiences of planning and organizing trips, make sure everything runs according to the itinerary and make sure our valued clients safe and enjoy the trip. To be a successful Tour Director, personal skills and qualities are often more important than formal qualification. In memorable trip, our clients expect not only what they are going to visit, eat, and play, but also the excellent “people” skills of our Tour Directors who would bring them happiness, surprises, and make sure that arrangements for the group to run as smoothly and enjoyably as possible since the tourism industry is characterized by high-contact services in which co-creation of clients plays a major role (Grissemann & Stokburger-Sauer, 2012). Joylyn, Ina, and Phoebe are responsible for organizing and setting up the tour by making reservation for hotels, restaurants, cruises, gate tickets, and more. In most of the time, they would make a reservation earlier and deliver special requests to the service provider from the client in order to have availability to everyone in the group and make our client feel that they are valued because we listen and we care.

Discuss how online marketing could provide competitive advantages in the industry you analyzed in question A.

1) List 5 business opportunities in your area and the needs each would satisfy. Note whether the opportunity is internal, external or a mix.

3. The marketing strategy of company is not so convincing because they can extend their product range with good

This section will focus on customers’ needs, identifying collaborators and their strategic goals and identifying the competition that provides similar products.

This defines what a company will do to achieve its vision. It may include the company’s functions, goals and philosophies

Q3.In your opinion, is your company good at marketing? Explain your answer with a few examples.

Q#1 Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty

Carefully evaluate the pros and cons of the segment markets and determine the market where the product has definite advantages over other

3. Make another product and service that can surpass the new product of their competitor and give a right amount of their product so the customer will buy our products because it is

2. There are many ways to differentiate the product or service and many buyers perceive these differences as having value