Business Values And Ethics Differ With Every Company Essay

With Kroger ranging from a variety of goods, it gives Kroger a wide diversity of strengths for the external environment. Some of the strengths are the fact that Kroger has an online market. Customers can order jewelry, deli and bakery products, floral, and more with the click of a button. This puts them higher up on the competition list for the advanced technology and convenience provided to gain loyal customers. Another strength is that Kroger has stores spanning across thirty five states, which is more than half the nation. This gives the company a wide geographical range in order to compete with surrounding stores. A threat into the external environment would be the competition between supermarkets. The trick is to offer something that large corporations cannot compete with. Kroger is known for its organic line of groceries, called Simple Truth, and its naturally fresh foods and produce. While companies such as Walmart or Costco can offer fresh foods, they are not as focused on the pure organic part. They are more about selling in bulk, and offering discounts, low prices, packaging, and quality. Kroger, on the other hand, can focus more on promoting their organic brands of groceries to attract customers. The natural and organic brand of Simple Truth can factor in Kroger’s opportunities, as Simple Truth is growing, now with over 15,000 organic food items. This allows Kroger to provide a huge variety of food and healthy choices to its customers.

By identifying exposures such as those presented by operating a childcare facility or those related to storing frozen foods, Kroger has been able to recognize the risks their business faces. By analyzing the chances of potential losses such as concluding that theft will occur in their stores, Kroger has been able to move forward to mitigate those same risks. By evaluating some of the same uncertainties such as determining customer safety is more important than profits, Kroger has successfully built a loyal customer base around their brand name. By treating these risks by implementing measures to reduce the severity and frequency of losses such as refusing to store the credit card information of customers, Kroger has separated themselves from some of their competition. By monitoring their efforts to reduce the consequences of risks such as continuously surveilling the sales floor for hazards, Kroger continues to stay ahead of competitors. Proper implementation of an effective risk management plan would require cooperation on all levels of the business, from the warehouse floors to the C-Suite executives. Kroger’s ability to maintain a dominant position in the cutthroat grocery provider industry can be directly attributed to their risk management

Since it first began in the late 1800’s, Kroger had been a store motivated to expand its role in the community. After first starting out by selling grocery items to customers, it began to also sell bakery items and opened bakeries within the grocery store itself. This was a big convenience for the consumer to be able to shop for most of their grocery items within the same store. The company then set its sights on the meat industry by purchasing several meat markets and packing plants. This allowed them to provide cuts of meat to their customers so that they didn’t have to go to another store to purchase meats. Once again, they found a needed service

In Target’s corporate responsibility there are articles on how they believe diversity and inclusivity can make the organization better. Therefore, by generating a diverse and inclusive work environment, customer experience, and encouraging equality in society can only make the community stronger. With the increasing number of people defining their identities, it is even more important for Target to evolve to offer guest more relevant and innovative experience. Target has placed inclusion and diversity as a priority and has been integrated throughout the company’s corporate culture.

Kroger’s, City Market, Kings Shoppers, Harris Teeters, Ralphs, and Smiths are a few companies directly or through subsidiary’s operations under the company’s umbrella of the 2,796 grocery supermarkets throughout 35 states and the District of Columbia that have helped shaped and developed the Kroger and Baking Company into one of the largest businesses in the United States based out of Cincinnati Ohio. (GuruFocus.com) The Company’s portfolio extends to the implementation of 2,255 pharmacies making it the fifth largest pharmacy business in the nation. (Kroger Company Fact Book) As a result of being the fifth largest pharmacy in the nation, the company recently acquisition and merged a deal with ModernHealth in

Mr. Kroger ran his business with a simple motto, “Be particular. Never sell anything you would not want yourself.” (The Kroger Company). Another amazing fact, “Kroger became the first company to operate its own bakeries in 1901.” (The Kroger Company) In this research paper I will cover what I have learned about The Kroger Company, the company history, company products, company services, company marketing, and the company financial profile as of today. Furthermore, after my research on the Kroger Company I will conclude that Barney Kroger is a successful entrepreneur. The Kroger Company is a successful business all the way around.

Kroger has a unionized workforce puts it at a competitive disadvantage when compared with its peers Wal-Mart, Sears or Target. Its competitors enjoy lower labor costs and other operating efficiencies. This environment often includes time-consuming labor negotiations and the formulation of agreements in order to avoid work stoppages. Each work stoppage comes with the potential to impact the bottom line.

Kroger supermarkets were started in 1883 by Barney Kroger. Mr. Kroger invested his life savings of $372 to open a grocery store in downtown Cincinnati. He started his business with the motto: “Be particular. Never sell anything you would not want yourself.” Kroger now has over 2,600 stores in 34 states with annual sales of over 108.5 billion. This makes Kroger one of the world 's largest retailers. Kroger supermarkets were the first to establish their own bakeries “in store.” Kroger operates 37 food processing facilities. Kroger has become large enough to develop their own private label items that account for 26% of their total sales today.

The Human Resources department is a very important part in business because the company aspires to hire keen and honest people for employment. These days, more corporations are expanding their business into other countries, so they look to hire more diverse and bilingual people. Being one of the largest grocery stores in the United States, Kroger receives a wide variety of diverse shoppers. Kroger hires for full-time and part-time positions. The first step of the application process is sending in a resume. Employers can then review the resumes and send e-mails out to the people who were chosen to be interviewed. During the interview process, employers do a full background and drug test for potential employees. For full time positions, Kroger requires at least two to three years of work experience. The company also offers internships to those that apply, although most positions offered are part-time. Regardless of the position, all employees must partake in online training courses upon first being hired; if they cannot pass training, they cannot work for the company. Full-time positions require staff training on top of online training to ensure that employees are working at their fullest potential. After training, they are then assigned to their positions. The most common position within Kroger, a clerk, will typically start out at minimum wage, making $7.25 per hour, while full-time employees are given special bonuses for year-end holidays. The

Kroger operates around 2500 stores, in addition to Kroger Stores, there are Fred Meyer Stores, King Soopers, Ralphs, Food 4 Less, Dillions and many others. Kroger Company is in 35 states and the District of Columbia. In addition to being a grocery store, they also sell jewelry, clothing, and fuel at many of their multi-department stores. Kroger's also donates to 100 Feeding America Food Bank partners and have donated 270 million meals. Kroger is one of the world's largest grocery retailer with sales totaling 109.8 billion dollars. They operated under two dozen banners who all hold the same belief to the loyalty of their customers.

Another goal for Kroger is to transition to a 100% cage-free egg supply chain by 2025. There are other goals that Kroger will achieve by 2020, but there are goals that Kroger has already accomplished. It is good for a company to have goals, especially specific goals that are great for the consumers and the world. The CEO of The Kroger Co., Rodney McMullen, issues his annual letter to shareholders. The letter is long, but the high points of his strategy was: “Execution of Kroger’s Customer 1st Strategy”, “12 consecutive years of same-store sales growth”, “Growing the core business”, “Moving beyond the core with new services and strategic partnerships”, Innovation across all levels of the business”, and “Continued attention to philanthropy and sustainability”. Kroger has a lot of subsidiaries. The “Kroger Family of Companies” are 8451, Baker’s, City Market, Copps, Dillons, Food4Less, Food Co., FredMeyer, Fred Meyer Jewelers, Fry’s, Gerbes, Harris Teeter, Jay C, King Soopers, Kroger Personal Finance, The Little Clinic, Mariano’s, Metro Market, Owen’s Market, Pay Less Super Markets, Pick ‘n Save, OFC, Ralphs, Roudy’s, Ruler Foods, Smith’s, Turkey Hill, and VitaCost. Most of these are food stores, but it is interesting to see Kroger Personal

In 2004, Kroger marketplace brand was introduces in the Columbus Ohio. Kroger marketplace is a chain of big-box stores. Big-box stores are also a supercenter, superstore or a megastore as we call it. Marketplace brand of stores have been growing a lot, and now we see a lot of these retail stores almost everywhere. Kroger marketplace sells anything you need at your house. Such as, anything you need for a baby, home fashion and décor, bed and bath products, kitchen appliances and small appliances, and many more. Marketplace also has a sushi bar, they also sell wings, and they also have a wine bar, and a starbucks. It’s pretty cool because you can shop for your groceries and after when you’re hungry you won’t have to drive anywhere else you can just eat

The Kroger Company was founded in 1883 by Bernard H. Kroger. The Kroger Company have retail nutrition and drug stores, multi retail establishment, adornment stores and accommodation stores all through the U.S. As of January 31, 2015 Kroger worked, either straightforwardly or through its auxiliaries, 2,625 grocery stores and multi-retail establishments, 1,330 of which had fuel focuses. Around forty eight for each penny of these general stores were worked in the Company-claimed offices, including some Company-possessed structures on rented land. The Company's stores work under a few pennants, including Kroger, Dillons, City Market, Food 4 Fewer, King Scoopers Fred Meyer, Fry's, Jay C, , Harris Teeter, QFC, Smith's.

K-Mart offers a wide array of consumer products and grocery items; including beauty and health care products, food items, toys, clothing, shoes, home and electronic appliances, bedding and furniture, books, medicines, magazines, jewelry, movies, music, games, sports and fitness equipments, pets, computer hardware and software, and mobile phones. K-Mart is known for its extensive product lines and excellent customer services at both physical and online stores. It has maintained an efficient order-booking, payment, returning policy, and customer services and

Business values can be defined as beliefs of an organisation, they are “the context in which an organisation’s norms are established and justified” (Nieuwenhuizen & Oosthuizen, 2014, p.95) therefore compel one to think about issues such as honesty, loyalty, morality etc.