Business Writing Rtw

4819 Words Feb 14th, 2013 20 Pages
Online Retail Marketing
By: Anatoly Denisov
Report assignment: Topic 6: RTW1
School: Western Governors University
Date: 12/31/2012

Anatoly Denisov
Online Retailing Marketing
Western Governors University (WGU)
Business Research & Writing (RTW1)
FTI Consulting Inc.
December 20, 2012

Tables of Contents:

Executive Summary……………………………………………………………………..1
Introduction……………………………………………………………………………...1
Advantages of Online retail Marketing………………………………………………....3-4
Disadvantage of Online retail Marketing………………………………………….........3-5
Potential Impact of Online Sales for Company……………………………………........5-6
Requirements for a successful Online Market Campaign…………………………........6
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Introduction:
I decided to use the FTI consulting Inc firm to help you understand how this FTI consulting Inc helps other businesses and small owners to create a successful online retail marketing business. The FTI will illustrate through this research how to successfully market your product online. Keep in mind, that FTI is one of many firms that can help you to make your online store a success story and that there are many ways to go about marketing your company online. I choose this FTI consulting firm, because they know how to navigate a company’s product into the online marketing world. They will help us to understand how to not only get your successful product online but how to expand your company to other medias online. What I like about this FTI firm is that they will illustrate the advantages and disadvantages as well showing you what you need to do to become one of the successful company’s online. The greatest part of online retail store is that anyone can become an online retail owner if they follow the necessary steps outline in this report and to use the FTI consulting firms’ strategies to become successful in operating an online retail store. In addition, the BigCommerce firm owned by Mitchell Harper, and Eddie Manchaalani will help anyone who is serious about starting an online company regardless of your experience and knowledge of business background.

Advantage of Online retail Marketing
One of the great things about marketing