Business and Employee use of Social Media.

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

We are successfully utilizing social media as a powerful way to gain positive exposure and connect with our internet-savvy customers in a global and local level. We rely heavily in word-of-mouth advocacy”. (John Mackey, 2012)

Social media has become an essential channel for corporations to build a two-way relationship with their customers. However, having a social media account cannot solve everything. To make the best use of social media in keeping a positive relationship with their customers, corporations ought to seek and maintain influence among their followers in social media, and participate in communications with them.

According to industry research reports, the role of social media within business organisations can encourage collaboration, strategic agility and potentially improve worker productivity, thus requiring business to consider and define approaches to social media use within their organisations.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Social media can seem to many as a necessity and the countless internet based tools enhanced the sharing of information making it possible to post a reaction anywhere, anytime and even on anything impact the brand or the image of the organization. This made organizations focus more on social media content proactively and while handling the social media channels governance is important and special care needs to be taken to safeguard an organization reputation.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Social media has leveled the playing field and created a source of power for consumers by it lets everyone who participates in social media to contribute content. They have the ability to give their opinion on things as well as sharing their personal experiences to a large amount of people. Smaller businesses have the capability of being able to thrive because of social media. For instance, Hurts Donuts down in Springfield have really awesome donuts. If it wasn’t for social media I wouldn’t have even known they existed because they are so small. Plus, I wouldn’t have seen that they had made a pit stop in Jefferson City to sell their

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their

Understanding the impact social media has had on the business world is particularly important for the younger generation, those teenagers and twenty-somethings who are most likely to post something that may come back to haunt them in years to come. As college students, we must realize that our future can be made or broken by something we consider trivial. For all those concerned with their professional reputation, responsible use of all social media is imperative. In the opinions

In the past few years, social media has become a powerful influence as a new marketing tool. It is still relatively new, but it continues to be a part of marketing strategy for various industries. According to the article "Integrating Social Media into the Workplace: A Study of Shifting Technology Use Repertoires." By Walden, Justin, this study demonstrates that social media is used routinely, employees are distracted from tasks and threatens of personal privacy. The learning curve is still pretty high for most companies. Knowledge by professionals is through trial and error as social media marketing evolves more over time. There are many challenges businesses are faced with everyday plus managing the use of social media. It can be overwhelming and frustrating for companies understand this confusing network of navigating social media in the workplace.

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.

“If you’re not online, you’re off the radar” goes the advertisement from a local newspaper. The statement underlines the importance of having social presence in the World Wide Web. In this Social Network Era, businesses just like individual customers also have presence on Facebook, Twitter, LinkedIn, Instagram, and YouTube. The arrival of Web 2.0 allowed users to network and collaborate with one another using social media sites. Just like ordinary people connecting and sharing their opinions, thoughts, perceptions and pictures with friends and the greater online community, businesses also use social networking sites to reach out to its target customers. Customers on the other hand use social media to post either their approval or dismay over products and services. In certain situations, things can go “viral” very quickly as millions of people share one customer’s pleasant or unpleasant experience over the internet. Customers that share information over the internet pour out their emotions which in turn arouse either positive or negative emotions from their friends and followers and the public in general. As the level of emotional stimulation arises, so does the level of virality of an online content (Berger & Milkman, 2011). From a business standpoint, a consumer buzz over the internet can potentially make a lot of money and create opportunities for the business or can easily become a public relations