Business and Marketing Strategy Cadbury

Political –how changes in government policy might affect the business, like a decision to subscribe building new houses in an area could be good for a local brick works.

Compare and contrast macro political risk with micro political risk. Discuss policies to combat their impacts on international business activities.

Biography.com went on to say that Milk chocolate became very popular after Milton Hershey put fresh milk in his chocolate. The new flavor created left Hershey customers wanting more.

Cadbury is a British multinational confectionery company wholly owned by Mondelez International since 2010. It is the second-largest confectionery brand in the world after Wrigley's. Cadbury is internationally headquartered in Uxbridge, West London, and operates in more than 50 countries worldwide. It is famous for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product. Cadbury, alongside Rowntree's and Fry, were the big three British confectionery manufacturers throughout much of the nineteenth and twentieth centuries.

Can become a monopoly in Europe, because of its huge fan base for the chocolate bars.

that affect the way businesses operate. How a political trend affect business depends on the type of industry that we are looking at; since some legislations are only directed to a certain type of industry. Economic forces can also cause a crisis in an organization. Some factors such as the unemployment rate, interest rate health care costs and others can definitely affect the economic stability of any organization. Top management must consider political and economic trends that affect the specific

Cadbury uses market penetration strategies to keep people aware of their brand. They do this all in their current market. They do this by selling more to existing customers, like selling their products in multi-packs. This means that the customers can buy their products in larger quantities and it will encourage them to do so as they can have more of the product instead of buying it individually. They also use product development strategies such as selling new products in an existing market.

Chocolate has been a part of the United States’ history from the country’s earliest begins, through its expansion and growth, to the modern day America.

The person, who created the Cadbury business, is John Cadbury in 1824. The business started as a shop in a fashionable place in Birmingham. It sold things such as tea and coffee, mustard and a new sideline - cocoa and drinking chocolate, which John Cadbury prepared himself using a mortar and pestle. In 1847 the Cadbury business became a partnership. This is because John Cadbury took his brother, which also made it a family business. The business was now known as The Cadbury Brothers. A factory in Birmingham was rented, to produce their products. In 1854 the company received its first Royal Warrant as 'manufacturers of cocoa and chocolate to Queen Victoria '. In 1856 John Cadbury 's son Richard joined the company, followed

The Hershey’s company came into being in the year 1894 by Milton Hershey when he decided that he wanted to coat his caramel with chocolate. Situated in Lancaster, Pennsylvania, the new corporation was labeled as The Hershey Chocolate Company. The company started producing all sorts of chocolates in 1900. By manufacturing in masses, Hershey’s successfully decreased the per-unit cost of milk chocolate, and milk chocolate one being a luxury, became so cheap that everyone could afford it and enjoy it.

Generally, businesses do not thrive under uncertainties. The political uncertainty brought about by the recent UK referendum was cited by business leaders as the top risk facing UK businesses [6]. These political risks negatively affect the general economy, in terms of both reductions in GDP growth and value of the UK pounds sterling.

Industry Analysis: Cadbury Schweppes (CS) is comprised of a global confectionery and beverage company. For the purpose of this case we will maintain our focus on the confectionery business and the assessment of adding to their sugar confectionery portfolio. CS is number three in the beverage business but see the opportunity to become the largest confectionery in the world. The categories are chocolates, sugar and chewing gum. At this time Adams is the number two sized in the gum business. This industry operates on “bigger is better in confectionery”. Their strategic discussions and ambitions appear to stay true, in mentality, to this mantra. This mantra could be potentially dangerous to the business. CS had a presence in over 70

The Hershey Company and other chocolate confectioners are worried with civil unrest in the world's largest cocoa- producing country, The Ivory Coast, where prices have remained volatile. During 2006, cocoa prices traded between .67 and .75 per pound, based on the New York Board of Trade futures contract (The Hershey Company Annual Report). As mentioned earlier, health conscience consumers also play a huge part in the success or failure of this industry. Although the majority of consumers are still purchasing junk food and the like, there are a growing number of consumers that demand a healthier option. Several companies including The Hershey Company, M&M Mars, and Nestle have begun to provide a spectrum of healthier products. According to The Washington Times, companies are

Cadbury Beverages is the beverage division of Cadbury Schweppes, a major soft drink and confectionary marketer. In 1989 they had worldwide sales of $4.6 billion. Schweppes was the worlds first soft drink maker and the 3rd largest soft drink marketer. In 1969 Schweppes merged with Cadbury in the year 1989 and Cadbury Schweppes was on of the world’s largest multinational firms and was ranked 457th in the business week’s global 1,000. Beverages accounted for 60% of the company worldwide sales and confectionery for 40%. Cadbury Beverages is the 4th largest soft drink marketer in the U.S., with a market share of 3.4%

In 2010 Cadbury was sold to the multinational food corporation which merged with Heinz later on and is now operating under the name Mondelez. The takeover for $21,8 billion finally ending an area of the Quaker ideology in the company. Mondelez is a multinational cooperation with a net revenue of approximately $30 billion in 2015 (Mondelez, 2016). In their fact sheet of 2016 the company explains further “About 85 percent of our annual revenue is generated in fast-growing snacks categories, and nearly 75 percent of our sales come from outside of North America”. Shareholders are interested