Business and Technical Writing Final exam 050024 Essay

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Phoenix Advertising
683 Lawson Boulevard
Charlotte, NC 28282
Tel: 704-862-9700
Fax: 704-862-9775

March 24, 2015

Gregory S. Forest
Phoenix Advertising
1695 Chestnut Avenue
Roanoke, VA 24001

Dear Mr. Forest:

Phoenix Advertising as a whole has always put our clients first and is well known for our excellent work. As you know, the Roanoke branch had been experiencing difficulties since January of 2015 with regards to overworked and underpaid employees and a loss of clients. Productivity had declined by 20 percent over the course of the past few months, and we lost a few key members of our team. In response to our current crisis, I have developed a proposal in order to return Phoenix Advertising to the standard of excellence we
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This will provide an open line of communication, as well as survey the current situation and see if there is a need for additional help to any and all team members.

Training: Both managers as well as employees will need to complete a series of training courses to ensure that everyone is well versed in company policy, as well as have knowledge of what to do in case of an event such as the current crisis at the Roanoke branch. One such course would be on the importance of communication between employees and superiors. All employees will learn when it is necessary to hire additional help, when they really need to speak up, and that human resources is here to help and they should not be shy when they need guidance. It is important for all team members to be knowledgeable about the company and policy. Employees will be scheduled for two meetings a week – on days that best fit their schedule – for four weeks, followed by an evaluation to see if the course material was thorough. If more training is necessary, it will be rescheduled accordingly.


Manager training:
When to hire additional help; Project Approval: April 6- April 10 Employee training: Your rights as employees; YOU matter: April 13- April 17 All team members: Importance of open communication: April 20-April 24
Company policies: April 27- May 1


Kevin O’Hara, the director of employment services, has been with the company for 6 years and prior to working with
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