Business to Consumer Model: a Positive Impact of Online Business on the Marketing and Operation of Sales in the Clothing Industry

The Internet over the past few years has seen a huge increase in online businesses and consumers. Electronic-commerce is expected to generate $36 billion in revenue during 1999, up 140% from last year alone.[1] With such a huge amount of money to be made on the Internet it is becoming very appealing for small businesses and start-up companies to try and make their niche in e-commerce. The Internet is drastically affecting the way companies and people conduct business now. E-commerce encourages growth in existing as well as new businesses because of lower overhead costs, the huge consumer base and the freedom of information flow. However the online revolution has created a large

Internet fashion retail is a highly competitive market, the trends in the industry and company’s success relies on customer’s needs, which change constantly. “Competitive advantage is the delivering of superior value to customers and, in doing so, earning an above average return for the company and its stakeholders” (McGee, Thomas & Wilson, 2005, p.207). In order for ASOS to stay on top of its competitors, the trends in the industry have to be monitored, so that further they can be strategically translated in developing new products, to gain customer satisfaction.

Online commerce was introduced to consumers in the mid-1990’s, and in the years since, it has grown exponentially. It started out virtually nonexistent and has become a multi-billion dollar industry. Nearly every retail sector has entered online commerce; clothing, electronics, home, health and grooming items, even food and groceries are starting to gain traction online. Online commerce sites rival traditional brick and mortar stores such as Walmart and Target, as well as other big-box stores. As online retailers such as Amazon continue to expand, many brick and mortar stores have been making their way online, indicative of an increasing movement towards online commerce. With more than 80% of the online population having made an online

Specifically in the fashion industry, there is a trend moving more towards digital commerce rather than physical, brick and mortar retailing. Customers want convenience and instant gratification. However, for an established business like Maurices, the digital commerce trend could be cannibalizing to the brand’s vision, as in-store experiences are replaced with the click of a mouse. It then becomes increasingly important to find the proper balance of online and offline channels to deliver their vision. I would argue that Maurices’ most digital potential lies within finding creative ways to keep the in-store shopping experience fun, exciting and adaptable to customers’

According to Turban and King (2003), internet technology renders retailers an additional channel for branding, transactions and customer relationship management, the adaptation of which may drive down retailers’ transaction costs, and ensuring faster and higher quality of customer interactions, resulting in enlarging the existing markets and consumer base. M&S realizes this and have tried to sell clothing via high street stores as well as via internet though they have experienced cost cutting, rationalisation and management changes in order to revive their business in recent years. Internet technology might enable sustainable competitive advantage, but problems remain on how to physically organize their online retail operations.

The internet and World Wide Web are extremely well suited for conducting business electronically on a global basic, Web-based Electronic Commerce(EC) has introduced unprecedented opportunities for the marketing of products and services, accompanied by features, functionality and innovative methods to serve and support consumers. E-commerce has became a major catalyst of the economy and remains a vital growth engine for businesses today, It successful change the consumer behavior. Consumer purchases over the Internet continue to grow from year to year. The survey involving

To begin with, online shopping has become the new thing. With thousands of apps at ones fingertips, one can shop anywhere, and at any time. According to the article, analysts say that online shopping is one of the reasons for the drastic decline in sales. Piper Jaffray, conducted a survey of teenagers, and this survey showed that more than three-fourths of teenagers shopped online. Not only can you find better prices while shopping online, but you can get it conveniently and fast as Mr. Matthew McClintock pointed out. However, online shopping is not the only culprit to the decreasing profits for the suffering clothing companies, for unemployment rates factor in there as well.

The relevant releases in buying patterns are a resentments that people never regret and there is never a situation when customers get let down in making of appeals that can be provisional to most who secure with an online web based means to buy clothing items for women and kids in a variety you find essential to be part of.

1a. The significant factors that caused Macys to lose market share and decrease profits were the inability to keep up with competing online sales as well as the inability to appeal to the younger and male demographics. The case explains that Macys sales declined year over year causing multiple store closings, however, the case also explains that online sales have continually increased every year since 2009. Many department stores will continually lose this battle to online shopping because of the ease, swiftness and convenience of online shopping. Therefore, Macys is essentially competing with not online brick and mortar stores, but also online boutiques and websites and second hand websites, such as Mercari, Poshmark and Ebay. With this information, Macy’s should have taken the necessary steps to expand their online presence early to social media outlets and online

Consumer to consumer e-commerce industry is a worldwide stage for any purchaser or customer. While most income originates from colossal number of exchanges, they increase enough from ads, auctions, reviews and so forth. Samples of such e-business incorporate Amazon, Etsy, Craigslist, Kickstarter, Taobao and so forth.

Now web based shopping and stores have the capability to reach more consumers and entail lower startup costs (Lang, 2016). However, one of the major drawbacks on online retail is drawing in customer awareness about your business. As, online businesses involves investing in vast amounts of innovative ways in which to market your services, products, and actual website or you will lack being nonexistent to consumers because they have no real active way of knowing about you. Marketing is a highly important aspect of online retail as it vitally important to build awareness and enticement to your business as well as build customer loyalty. Moreover, marketing in its traditional capacity of manufacturer to wholesaler, to retailer still is alive and well today, however customer demands for lower costs and ease of convenience have placed an added amount of pressure on all marketing channel intervenor to account for their existence (Ferrell & Hartline, 2014). Additionally, other forms of distribution have emerged more opportunities for more direct distribution such as catalog and direct marketing, direct selling, home shopping networks, vending, and direct response advertising (Ferrell & Hartline, 2014, p. 178).

The global financial crisis that occurred between 2007 and 2008 forced consumers to be more concerned about their financial affairs. In order to survive during this period, consumers had to reduce consumption budgets, particularly on unnecessary expenditures (Gilkey and Clark, 2015, p.363). After the recession, when the economy started to grow again, total consumption budget was increased and allocated to less necessary products (Gilkey and Clark, 2015, p.363). The business sector also suffered from the effects of the economic crisis. To improve their profits, numerous companies offered an online sales channel alongside a conventional business, or a standalone online store. With advanced information technology, people can access the internet anywhere and anytime. The greater the technological development, as well as the greater number of internet users, the more growth of online business there is. Consumers are able to purchase everything from books, to pet supplies, to clothing online (Thornton and Marche, 2003, p.122). They are also provided online services such as banking and advertising. The focus of this essay, however, will be on clothing and accessories business seeing that it is one of the widely popular businesses among graduate students who aim to start their own business. It may be argued that a new online business tends to have higher failure rate than a traditional business. However, this essay attempts to show that doing business online has provided greater

This is one of the clues to gain competitive advantage in any industry (Porter, 1998). According to this, any change in technology that can have an impact in the way things are done, can be a significant improvement. This will lead to better products and services (CIPD, 2010). Abercrombie and Fitch has taken advantage of the internet to offer different services to its customers. All catalogues can be found there, and all the locations of their stores as well. For its staff, recently was created a webpage for them to

As online purchasing activity blooming, people start to brace the idea that everything can be bought online.Although most customers still prefer to see and touch the product in reality, it can’t be ignored that the trend to shop without going outside. Moreover, the shifting form offline to online is happening in the popular fashion industry, too.

With the evolution of modern technologies, consumers around the world are adopting those which are more favorable and easier to them. With the advent of internet around the globe there have been many trends which have been set in real world. From little daily routines to high class business routines, internet has its prominent role. Some of them are really productive and favorable and some of them are de-productive and does not play any good for the world. One of the influential changes which have been prominently observed from recent years is the drastic growth of online shopping trends. The word of concern is that online stores are getting main stream over the stores present in shopping malls.