Busn 460 as Rs Implementation Final

Online retailers or online company which is what CanGo is provides the power of online purchases from the comfort of the consumer homes and delivery to their doorstep. While doing some research, “In June 2009, a study by the Carnegie Mellon Green Design Institute in the US found that shopping online can reduce our environmental impact by as much as 66%.” For businesses like CanGo, the advantages of e-commerce lies mainly in the low cost setting up and maintaining the business.

GEICO is a leading organization in insurance industry. GEICO Managers use SWOT analysis technique to understand the company’s market and financial position. GEICO takes SWOT analysis results seriously in order to maintain its prominent position in the market. SWOT analysis is a highly interactive process and requires effective coordination among various departments within the organization such as – marketing, finance, operations, management information systems and strategic planning. The SWOT Analysis framework enables an organization to identify its internal strategic factors such as -strengths and weaknesses, & external strategic factors such as - opportunities and threats.

CanGo is made up of multiple internal and external factors that are both favorable and unfavorable to the company’s future plans and success. A SWOT analysis helps to breaks these areas down to fully understand their impacts on the organization.

Consumer buying behavior is complex and unpredictable. E-tailers like CanGo work hard to build their technology around that behavior, adapting it to the informational and emotional needs of consumers as they make their purchase decisions. However, as Andrew and his team realized, even the most up-to-date e-tailing technology can 't always keep up with the shifts in consumer behavior. Marketers must continually revisit the consumer buying process, refresh their understanding of it, and use their ever-evolving insights to craft messages that appeal to consumers ' developing needs. An opportunity that CanGo can use to ensure that their customers purchase from them online is by establishing an online brand.

CanGo currently operates primarily as an online retailer of books, compact discs, mp3 files, videos, and video game software. This configuration has allowed them to take advantage of internet marketing and expand their customer base worldwide. Despite the drawbacks of increased competition, overall growth in internet retail sales is projected to continue for many years to come, providing CanGo with ample opportunities for continued growth and expansion. The Forrester Research Firm projects that online sales in the U.S. alone will reach $248.7 billion by 2014, with an estimated increase of 10% in the five years following. ("The growth of,") Online sales in foreign markets will also continue to grow as internet technology expands into developing markets such

Swot stands for strengths, weaknesses, opportunities, and threats. The SWOT analysis will assist CanGo understand the opportunities that are obtainable and what threats may have an effect on its business. Before moving onward with new ventures CanGo needs to evaluate the arrangement they currently have in the market. Performing a SWOT analysis technique would be very beneficial at this point and will serve as the baseline to elaborate on a strategic plan for the organization. C&G consultants have been monitoring CanGo’s processes for quite sometime, and we have developed the following preliminary SWOT analysis:

This report details the economic situation of CanGo, as well as offers suggestions and recommendations to help CanGo comprehend their existing reports. The financial situation of CanGo is being measured beside Amazon and Apple Inc., dealing with the Entertainment Industry (Appendix A). The ratios used to evaluate and weigh the operating performance offer understanding

Goodrich, Ryan. “SWOT Analysis: Examples, Templates & Definition.” Business News Daily. Tech Media Network, 2014. Web. 28 February 2014.

The SWOT analysis is a simple way of generating strategic marketing alternatives from a situation analysis. Another type of popular analysis is a PEST analysis, which involves Political, Economic or Environmental, Social, and Technological or Transportation analysis. An industry analysis can be performed using a framework developed by Michael Porter known as Porter's five forces. This framework evaluates entry barriers, suppliers, customers, substitute products, and industry rivalry.

In looking at the financial data, we see that CanGo is working hard and has positioned themselves well in the music, book and movies retail industry. This is evident as from December of 2008 to December of 2009, CanGo has managed to increase sales by 500%, with an increase in total revenues in excess of forty million dollars. In order to continue this growth and be a powerhouse in this industry CanGo will have to find a way to compete with companies such as Amazon, Barnes and Noble, Apple, eMusic and Wal-Mart. To do so, they need to look closer at the users that are the target audience. First, we need to realize that to grow, we need to shift consumers from buying from Amazon. Is because Amazon “dominates 65 percent of all new online book units, in both print and digital copies. They have the largest share of the e-book market as well, with 67 percent. As for print, Amazon controls 64 percent of sales of printed books online.” (Mosendz. 2014) This is telling as we know who we need to work against, but is also important to know that “Millennials, those consumers aged 18 to 34, remain the key age demographic for online commerce, spending more money online in a given year than any other age group.” (Smith, 2015)

SWOT Analysis: A SWOT analysis is commonly used in marketing and business in general as a method of identifying opposition for a new venture or strategy. Short for Strengths, Weaknesses, Opportunities and Threats that may affect any new proposed actions. Here we represent our proposed venture’s SWOT analysis report.

The market will be impacted by changing dynamics in the future. One of the key features that has impacted and will continue to do so is the shift towards online sales, this has resulted in brick & mortar store’s closing down due to lack of revenues and profits. CG is better placed to face this trend, as most of their sales (71%) are from wholesale with only 29% coming from direct to consumers, of which 19% is from online sales. They only have two stores and 4 country websites and have plans to open more stores and websites mainly in European countries.

The SWOT analysis for Activision Blizzard can be summarized below. Helms and Nixon (2010) say that the SWOT remains an important tool in doing a company analysis. Activision Blizzard’s SWOT analysis is shown;

The SWOT analysis is business analysis method that business can use for each of its department when deciding on the most perfect way to increase their business and future growth. This procedure identifies the internal and external strengths, weaknesses, opportunities and threats that are in the markets.

SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organization. SWOT analysis can be classified into internal and external factors affecting a company. The Strengths and Weaknesses of the SWOT analysis represent the internal factors that influence the viability of the company. While the Opportunities and Threats, on the other hand, are the external factors that may affect the company's performances. A SWOT analysis provides more understanding of the organization in relation to its internal and external environment so that manager can formulate better strategy in pursuit of its mission.