Bussiness Strategy About Samsung

Samsung Electronics UK Limited is a subsidiary of Samsung Electronics. It manufactures, and distributes mobile devices to retailers in different parts of the country. It also manufactures and distributes audiovisuals products, computer-related products, cameras, home appliances

SAMSUNG Electronics Co. is a South Korean multinational electronic information technology company having headquarter in South Korea. Samsung Electronics is the world’s larger mobile phone maker and world’s second larger semiconductor chip-maker.

Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.

Samsung is electronic device company that have been found by Lee Byung Chul in the year of 1938 as a trading company. Before it became the electronic based company this company fall into the areas of food processing, textiles, insurance, securities and retail. In the late of 1960s Samsung enter electronic industry and middle of 1970s this company enter construction and shipbuilding industries. However after the death of the founder Samsung have been classified into four major business group which was Samsung Group, Shinsegae Group, CJ Group and Hansol Group.

The Group upholds a belief in shared responsibility – to our people, our planet and our society.

Samsung has been dedicated to making a better world by reaching a diverse range of businesses involving advanced technology, skyscraper and plant construction, finance, hotels, and more. Samsung is known for their flagship company, Samsung Electronics, that now leads the global market in high-tech electronics manufacturing and digital media. This company is well known around the world.

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Samsung is widely recognized technology company, and well known for its home theater and consumer electronics, such as its smartphones. At Samsung’s website (2016) under the Values & Philosophy section, the company informs the public that:

Samsung Company is a world leader in digital technology innovation. Samsung believes in innovation and continue to look after the new technology to grow their business. I believed that company wanted to build a market in which customers are more loyal to the Samsung brand and trust in the name of Samsung.

The Samsung Electronics Company was the largest conglomerate in South Korea. The total net sales of the Samsung Group were $135 billion in 2004. It has 337 overseas operations in 58 countries. Electronic, finance, and trade and services were the three core sectors within the Samsung Group. Semiconductor products were classified into two different categories of chips, which are memory and logic.

Samsung, is a Korean consumer electronics company. Originally, Samsung was a provider of valued priced commodity products that original equipment manufacturers sold under their own brands, now, is a global marketer of premium-priced Samsung-branded consumer electronics such as, flat screen TV’s, digital cameras, digital appliances, semiconductors and cell phones.

The worldwide economy has been growing rapidly again since 2002, after the recession in the US economy which had a huge impact on the global economy. People have more money to spend on luxury items. Emergent markets in China and the rest of Asia are also great opportunities for the manufacturers of high-end consumer electronics. The economy here is growing rapidly every year and the culture is becoming more “westernized”. This new direction the economy is moving in, is resulting in more capitalistic view of these countries. Therefore there are more potential buyers for the mobile phone manufacturers, since the mobile phone is associated with a status symbol in these emerging countries as well.

Edexcel Level 5 Higher National Diploma in Business – Human Resource Management Higher National Diploma in Business – Management (Organizations and Behavior) on (unit 3/Organizations and Behavior) by (Uthum Milinda Gunawardana) Human Resources Management Institute, 246, Nawala Rd, Nawala, Colombo - Sri Lanka Submitted on (02.12.2012) Table of contents 1.Executive summary…………………………………………………………………. (page 3) 2.Introduction…………………………………………………………………………. (page 4) 2.1.

Prior to liberalisation, the Consumer Durables sector in India was restricted to a handful of domestic players like Godrej, Allwyn, Kelvinator and Voltas. Together, they controlled nearly 90% of the market. They were first superceded by players like BPL and Videocon in the early 1990s, which invested in brand-building and in enhancing distribution and service channels. Then, with liberalisation came a spate of foreign players from Samsung to LG Electronics to Sony to Aiwa.

Samsung is a leading smartphone maker in the world and is a South-Korean multinational aggregate company embraces numerous subsidiaries and affiliated businesses. The company is headquartered in Samsung town, Seoul and was founded by Lee Byung-chul in 1938 as an exchanging organization. The company has expanded itself in the areas including food processing, textiles, insurance, securities and retail during the last 30 years. The company entered into the electronics business in the late 1960s and advanced as a brand providing quality products such as washing machine, television, mobile phones, laptops et cetera. In the present period Samsung has its finished focus on its cell phones that is most honorable item in the business and with the headway of innovation the brand has differentiated its item scope of cell phone from the lavish ones to the moderate value ran PDAs.(Wikipedia, n.d.).