Butler Model WRS singapore Essay

3422 WordsOct 1, 201314 Pages
Content page 1.0 ABSTRACT…………………………………Page 2 2.0 BUTLER’S MODEL OF TOURISM ……...Page 3 3.0 CASE STUDY OF SINGAPORE ZOOLOGICAL GARDENS…………………………………..Page 4 4.0 CRITICISM ON THE UTILITY AND APPLICABILITY OF THE BUTLER’S MODEL ……………..Page 15 5.0 PROPOSED SOLUTION…………………….Page 17 6.0 CONCLUSION……………………Page 19 7.0 REFERENCES……………………………….Page 20 1.0 ABSTRACT The Butler's model has been used since the 1980s to determine the stages of growth of various tourist resorts as well as their possible future developments. Our group aims to use the Butler's Model to aid us in identifying and predicting the future and current developmental stages of the Wildlife Reserve Singapore (WRS). Similarly with the aid of the model, our…show more content…
Receiving financial support from government funding and private donations, SZG initially had a collection of 272 animals in about 50 enclosures on a 28-hectare site. SZG chalked up 557,000 visitors in its first six months and 860,000 in its first year. However, the novelty wore off and visitorship fell 37 % from 1974-1975. Despite the small hiccup encountered, by March 1974, SZG still managed to earn a total $309,200 from its attractions. (Sharp, 1994) 3.2.2 Features In an attempt to stay “new”, SZG improved both its quality and quantity of its animals. By 1978, SZG’s animals tripled the initial population in 1973. In addition, SZG constantly developed its facilities by opening new exhibits every year, such as: the Deer Park (1974), the Small Mammal House (1975), the Gibbon Island and Blackbuck Enclosure (1976), the Sea Lion Exhibit (1977), the African Plains exhibit (1979) and the highlight, the Polar Bear Exhibit (1978). These exhibits made SZG more popular and significant in the eyes of their visitors, keeping visitorship around half a million (M) for the rest of the decade. (Sharp, 1994) Fig 2: Polar Bear Exhibit Fig 3: Gibbon Island 3.2.3 Market Areas Aiming to establish itself as a family orientated outdoor attraction and an institution for education, SZG started the Friends of Zoo membership (1974) which boosted a membership of over 20,000 by 1993, and Animal Adoption Scheme (1976). SZG even

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