Butler Tourist Area Life Cycle

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Butler’s Tourist Area Life Cycle (TALC) Introduction Tourism Area Life Cycle (TALC) is a model developed by Butler to explain the stages involved in the development of a tourism destination. TALC model has identified six stages involved in the lifecycle of a tourism destination. These stages include; exploration, involvement, development, consolidation, stagnation and decline/ rejuvenation. While many tourism scholars have adopted Butlers TALC model as tool for tourism destination planning, there are still a few tourism scholars who think that the model that not provide a comprehensive understanding of the development of tourism destination. This paper will evaluate to the extent to which Butler’s TALC model provides a useful means of…show more content…
The government set in to provide necessary infrastructure such as roads and electricity while investors begin to provide sophisticate infrastructures such as accommodation and transport facilities. The areas also become widely marketed as tourism destination further increasing the number of tourist visiting the area. The mid-centric tourists begin to have confident with this area and start visiting further increasing the number of visitation. Consolidation stage is marked by entry of the big players in the tourism industry into this area (Butler, 2011). Small facilities are replaced by large tourism establishments design to serve large masses of tourist. More and more tourist flock into the areas as the pyschocentric begins to gain confident with this destination. The stagnation stage is marked by stabilization in the growth of the number of tourist (Butler, 2011). This is mainly as result of the allocentric tourist leaving the area as it begins to lose its novelty status and their number is replaced by the pyschocentric tourists who are appealed by the comfort and familiarity offered by the area. The rising number of tourists begins to irritate locals as they begin to feel the pressure associated with the large number of tourists. There are no further tourism developments as the area reaches its carrying capacity (Lagiewski, 2004). Decline or rejuvenation stage may follow the stagnation stage. Decline stage results from the tourism
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