Buyer Behavior France

Bonjour, Prime Minister, cheese, wine and affairs; these single words all come together to give you a peek into the French way of life. There are many similarities and differences between America and France and the way that their societies have shaped the people who live there. From the way we live, to the morals when it comes to marriage and family. To go into greater detail, I will share with you some of the traditions, social customs and the roles of the French society.

Many American originally supported the French Revolution as an extension of the American Revolution. Men wore cockades as an outward demonstration of their support of the French Republic. French victories and holidays were celebrated, and toasts to the French were given at parties. Good feelings towards the French disappeared after the XYZ Affair. The French were angry over American’s creating Jay’s Treaty, which they correctly saw as favoring the British. When American ambassadors arrived in France, the French foreign minister sent three agents to bribe the ambassadors into making a treaty that favored France instead of England. Americans were angered over this slight because it showed how little they mattered in international politics; other countries didn’t take the United States seriously because of the extreme partisan division in American politics. After the XYZ Affair, Americans shifted towards a derogatory view of France and became determined to show the French that the United States was not a country divided by political parties.

Friendship between the French Republic and the United States of America giving each other the

The people of France take pride in their selves. Although they seem like very modest people in France it is normal to have affairs while being married. They celebrate eleven official holidays. The French celebrate the traditional Christian holidays as well such as Easter and Christmas and normal ones like Fourth of July, Good Friday, Easter Monday, and Labor Day. On July fourteen they celebrate Bastille Day, which is the day that the Bastille fortress was stormed in and it started the French revolution. Another few that are not common here is victory in Europe day, Ascension Day, Whit Monday, Assumption day and , All Saints day and Armistice day, and last but not least St. Stephens Day. Although there are many great things about France there is one thing that’s not so positive about France is that it is well known for a lot of human trafficking. Although many laws have been passed to lower the rates of this awful problem and also to protect and keep the woman safe it is still very common. A little more information about their culture is that due to the fact that there country is a six sided shape they often use the word hexagon to describe their nation due to the similarity. France is a beautiful country filled lots of history. These are the five themes of geography for

To understand this you need to go back in history to the 1790's when France was fighting there Revolutionary War. They followed the ways of the United States by starting the French Revolution in the kingdom of France. The bourgeois or middle class believed the citizens should have a part in the politics of their country and should not be run by a few aristocrats. France wanted true freedom like the U.S.A., they wanted to be liberated from there kings like us. The Statue of Liberty represents that freedom. The U.S. was the first major country to become independent successfully and re-imagine politics, this led the French to do the same, which led to a long friendship with

Using the Stages of Business Buying Behavior Model ( p. 158), there are several stages that most buyers (in this case, local restaurants), face when experiencing a new buying situation. It all starts with problem recognition. Are local restaurants using the ingredients that today’s customers prefer? By understanding modern culinary trends, restaurants need to understand that customers demand the freshest, most natural, locally grown herbs in their dishes. Next is general need description and product specification. Restaurants need to determine what herbs they would like to

We are all University Students that currently live in Halifax Nova Scotia, but have all grown up in various places. Two of our members are from Ontario and the remaining members from various parts of China. Given this geographical separation, our group has some obvious diversity in our individual consumer profiles. This is partly due to our different cultures and values. Our families also greatly influence our contrasting consumer profile - with our differing ethnical backgrounds, different social classes and varying religions. Conversely, we all fit into the age bracket of 18-25 so share some similar purchasing behaviour as millennial consumers (Kardes et la., 2011, pg 38). We have all been apart of many of the same world changes, such as 911 and global warming. This greatly sways our prespective on which products we can identify with and our preferences. Likewise, we all are at the same life stage (Kardes et la., 2011, pg 8). We are all young adults, finishing up university and starting our independent lives with limited disposible incomes. We tend to make most of our purchases online, allowing us to find the best deals in the least amount of time. Most of us find that food is our number one expense and value the bonds people make while sharing a meal. Many of us find it difficult balancing our busy lifestyles and school, but work to covercome these challenges. All of these inflencers guide our purchasing habits.

The four key factors that influence consumer choice are psychological, sociocultural, economic and government. These external factors are crucial to the success of the business marketing plan to fulfil the obligation of customer satisfaction. In regard to ALDI, the economic and psychological influences have been

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

In the book, Positioning: The Battle for Your Mind, two authors, Ries and Trout, illustrate how efficient positioning a product can affect the recognition of the target market. In addition, it is an outside-in approach to the business marketing. In other words, the marketer considers a business with the prospect’s mind rather than the products. First and foremost, the authors introduce the concept of positioning---“Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect” (Ries & Trout, 1986). Moreover, the past strategies for marketing no longer match the present market, and Ries and Trout believe that communication itself is a big problem. Since our society is “over-communicated,” customers might receive overwhelming information. People’ s minds can only collect a narrow amount of information and it blocks out the rest of irrelevant information; therefore, this can explain the reason why some advertisements fail to attract the attention of consumers. The authors provide several statistic data to support their statement about the over-communicated world. Obviously, 57% of the world’s advertising is offered by the United States, America publishes more than 30,000 books per year, and the average of American family watches around 51 hours per week of television. Therefore, American customers receive too many messages from different mediums, such as television, books, and

Further, with fierce competition, P&G¡¦s primary outlet in France would be to reach the French consumers through Perfumeries; however, finding shelf space in these retail stores is nearly impossible. Tapping the European market could prove difficult and costly.

So the company duly opened stores all across the continent, much to the delight of British exports everywhere. They were finally able to get the things they loved from home again, and the stores became very popular. Not only that, the stores became popular among the native populations of the countries into which it expanded. It seems that people other than the British love British things, too. Marks and Spencer developed a huge loyal following wherever it went, it seems. Nowhere was this more evident than in France. The store was amazingly popular among the French, who were embracing British products and lifestyle in general with astonishing enthusiasm. Not only that, the British who were living in France in droves adored having one of their favorite stores nearby and accessible. Marks and Spencer proved

Considering France international reputation and image, it is useful to analyse its strengths and weaknesses, taking into consideration the important differences existing between standard and premium market.

why do consumers make the choices they do? Their state of mind, lifestyle and purchasing patterns.

Since the1950s, the majority of consumer behaviour literature has been built upon two assumptions. The first is that consumer behaviours can be influenced and shaped by multiple factors, which can be generalized as (Engel, Blackwell, and Miniard, 1995):