Buyer Behavior : The Consumer Decision Making Process

Kotler (1977 and 2001) believed that consumer buying behavior is the means by which people, gatherings and associations to choose, buy, utilize and transfer of items, administrations, thoughts or experience to take care of the buyers' demand. Purchasing conduct is the choice procedures and acts individuals required in purchasing and utilizing items which incorporates social and mental process.

Buyer Behaviour Report: The consumer decision making process as it relates to a consumer who is replacing their laptop.

Consumer buyer behavior refers to the buying behavior of final consumers-individuals and households that buy goods and services for personal consumption. All of this final consumer combine to make up the consumer market. The American consumer market consist of more than 300 million people who consume more than $13 trillion worth of goods and services each year, making it one of the most attractive consumer markets in the world. The world consumer market consists of more than 6.6 billion people who annually consume an estimated $65 trillion worth of goods and services.

Consumption can be illustrated in different ways, but is usually best defined as the final purchase of goods and services by individuals. Consumer behavior is the study of how people make decisions which they

In the 1990’s, the IKEA market expanded not only geographically, but in terms of target market. The company began to design furniture that catered expressly to children, bedrooms, and kitchens and in the 2000’s IKEA launched its own food label and it has spread geographically to open in Japan in 2006 (History IKEA,

Consumer behaviour is defined as the behaviour that consumers display in seeking, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their personal needs. Consumer behaviour includes how consumers think (their mental decisions) and feel, and the physical actions that result from these decisions (the purchase). [7]

Consumer behaviour identify how clients make purchase and leverage decisions and how they use and dispose of the purchase goods or services therefore we can realize the importance and grandness of consumer behaviour for a seller point of view and as a critical process during the decision making process. A marketer needs to discover who their consumers are and to be ready to be up to sell their products, generate revenue and profit for the business but also to be able to fulfill and meet the customer expectations.

Consumer behavior is usually significant to the marketers, which makes the great contribution to let the marketers further know about consumers’ think such as the factors, which play the main role in making the determining (Brosekhan, Velayutham & Phil, 2008). Consumer buyer behavior is an important factor in consumer behavior, which is defined by Blythe (2008) as a kind of significant behavior includes

Understanding the consumers’ buying behaviour is a complicated but essential task for all marketing managements. It is vital to understand how people make purchase decisions and what drives them to buy one specific product and no other. According to Kotler et al. (2013) “consumer buyer behaviour refers to the buying behaviour of final consumers – individuals and households that buy goods and services for personal consumption.” It may be a costly and time-consuming task to find out what, when, where and how customers buy but in the end it is just a question of effort to be able to study these issues. But finding out about the actual reasons, why consumers make specific purchases, is far more difficult because the answers to this question

Buying Behavior is the decision processes and acts of people involved in buying and using products. If the marketer can analyze what, when, where, and how the customer buys; he can predict how the buyer would react to their marketing strategies. This information enables the organization to market its product prudently.

The consumer behaviour is the study of how an individual decides to purchase a product over the other, and the underlying factors that mold such behaviour. There are a number of incredibly complex external and internal influences affecting consumer buying behaviour. The key influences comprise of cultural, social, personal and psychological factors. It is critical to examine these influences facing consumer behaviour, and explore how customers think about, and behave towards the company, and its market offerings to design them in a way that is attractive from the perspective of these influential factors.

Consumer behaviour can be defined as “the acts of individuals directly involved in obtaining and using economic and services, including the decision process that precede and determine these acts.” (Engel et al, 1968, p 5)

After purchasing the product and using/testing it, the consumers would either be satisfied or dissatisfied. A company would need the customer to be delighted with the purchase that he has made and also that he should feel proud of it. It is very important for the customers to be delighted and happy with the

The term consumer behavior is defined as the behavior that consumers display in searching for purchasing, using, evaluating & disposing of products & services that they expect will satisfy their needs. Consumer behavior focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption related items. That includes what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, how often they use it, how they evaluate it after the purchase and impact of such evaluation on future purchases & disposal.

Consumer behavior has been said to consist much more than the mere use of goals and services marketed by profit-seeking companies and individuals; nor that is it restricted to the actual act of consumption; that it is restricted to individual consumer. However consumer Behavior can be defined as the action a person takes in purchasing and using products and services including the mental and social processes that preceeds and follow those actions (Erin N. Berkourtz, Roger A. Kerinand Williams Ruddius).