Buyer Behaviour Literature Quotes

A consumer society is best defined as the process in which goods and services are bought and used to satisfy people’s perceived needs (J.Obelkevich. 1994). The image of this consumer society can be described as one of individualism and freedom but it can also be marked by social divisions, inequalities and exclusions. This essay examines the relationships there are between consumerism, the social divisions this engenders and ultimately the choices, if any, this offers to people. It shows how our choices can be defined by the type of people we are, the way that we are perceived by others and our ability to consume.

Kotler (1977 and 2001) believed that consumer buying behavior is the means by which people, gatherings and associations to choose, buy, utilize and transfer of items, administrations, thoughts or experience to take care of the buyers' demand. Purchasing conduct is the choice procedures and acts individuals required in purchasing and utilizing items which incorporates social and mental process.

Judith Levine wrote the book “Not Buying It’’.It is a nonfiction book about Judith Levine,along with her friend Paul,to go 12 months(1 year)without shopping . Levine researched consumerism and anti-consumerist movements.Judith Levine was led to write “Not Buying It’; because she thought it was “the confession of a woman any reader can identify with.Someone who can’t live without French roast coffee or SmartWool socks,but someone who has reached their limit with our consumption,and its effects on the earth and everyone who dwells here”.

Hoyer, W. D., MacInnis, D. J., & Pieters, R. (2012). Consumer Behavior, 6e, 6th Edition.

In this essay I will be outlining consumerism and claims that a consumer society is always a throw-away society. Consumption plays a big part in our lives and causes us to live in divided societies. It may make us feel like we fit in buying new gadgets and clothes and also give us that sense of belonging but we don’t take into account what happens to the old items and packaging. People do not want to look at the problems caused. I will use this essay with the evidence I have read

Many people claim that consumer purchases stand necessary! Like food, money, and means of transportation, but in modern day, consumers purchase products more for their looks and values, but less for their technicalities. All goods can hold a political statement. If one thinks poorly of a product that the bulk of society highly values, then they risk the chance of being frowned upon . Also, purchasing can increase one’s self-image but that feeling proves only temporary.

We are all University Students that currently live in Halifax Nova Scotia, but have all grown up in various places. Two of our members are from Ontario and the remaining members from various parts of China. Given this geographical separation, our group has some obvious diversity in our individual consumer profiles. This is partly due to our different cultures and values. Our families also greatly influence our contrasting consumer profile - with our differing ethnical backgrounds, different social classes and varying religions. Conversely, we all fit into the age bracket of 18-25 so share some similar purchasing behaviour as millennial consumers (Kardes et la., 2011, pg 38). We have all been apart of many of the same world changes, such as 911 and global warming. This greatly sways our prespective on which products we can identify with and our preferences. Likewise, we all are at the same life stage (Kardes et la., 2011, pg 8). We are all young adults, finishing up university and starting our independent lives with limited disposible incomes. We tend to make most of our purchases online, allowing us to find the best deals in the least amount of time. Most of us find that food is our number one expense and value the bonds people make while sharing a meal. Many of us find it difficult balancing our busy lifestyles and school, but work to covercome these challenges. All of these inflencers guide our purchasing habits.

Today, people consume for necessity and pleasure. The act of consuming goods may allow one to fit in, feel confident, or participate socially in shopping culture. Consumerism has become a universal behavior amongst most people and

Solomon, M. R., Zaichkowsky, J. L., & Polegato, R. (2011). Consumer behaviour: Buying, having, and being (5th Can. ed.). Toronto: Pearson Prentice Hall

UK society in the past has been described as an industrial society with social classes being defined around a person’s employment status. Consequently, only those who were very wealthy and had surplus income were considered consumers. However, with developments in technologies, an increased amount of workers in “white collar” jobs and shifts in living costs, the term “consumer society” is one which suggests our contemporary life styles are represented by the purchasing of products and services and how society interprets the choices made available.

Modern society has changed in many ways over the years. This essay will focus on new and old social divisions to establish how society has transformed, outlining how consumption creates new social divisions. Hetherington (2009, p13) defines consuming as: “The acquisition, use and disposal of goods and services. This subject is important in terms of indicating how society is changing in fundamental ways. Evidence for this Essay is taken from the works of commentators, core text and from independent research. Given the constraints of the assignment this paper shall consider three principal areas, which consist of; fiscal, class and business influence.

The author James B. Twitchell identifies consumerism as being the next evolution of our social behavior. “In our postmodern world we have, it seems, exchanged knowledge of history and science for knowledge of products and how such products interlock to form coherent social patterns” he asserts (Twitchell 321). The implication is that, where we used to rely on crafting items and learning skills for ourselves, we instead find that technological progress has now enhanced the means of production to be so efficient that the value we provide to one another now is not by what we can offer, but by what we decide to buy. These purchase trends are used as a means of forming social connections, and I agree. I have personally observed consumption trends lead to social connections. Certain cultures and sub-cultures have specific styles or looks associated with them. Like-minded or similar interested people can easily identify each other. If an individual is impassioned by rap music, he or she consumes certain brands and types of goods that another person, who’s enthusiastic about country music, would refrain from acquiring.

Since the fabric of a consumer society is based on consumption, it is imperative to understand what people spend their money on, what decisions they make about their purchases, and how they relate to the goods they buy. Consumption, therefore, is not just based on individual lifestyle or status, but it is also based on social life, such as health insurance, pensions, education, and housing (Hetherington

My essay is going to look at the claim do we have a freedom of choice in Consumer Society , and is it characterised by different concepts or is it by choice we shop and do things in certain ways.

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With