Buyer Behviour Essays

The first P that the paper will address is Product. Professionals, researchers, and students of marketing must understand the importance of crafting the right product to satisfy the needs of the intended consumer. This P has a lot to do with the product, from design to production to distribution. This P also has a great deal to do with the consumer. Professionals and organizations of marketing must know the target consumer very well. When the marketing professional or marketing firms has an extremely clear concept of the intended consumer, they will be in a strategically stronger position to introduce a new product or service. (Ehmke et al, 2005)

Consumers are the centre of many marketers work. While the consumer is part of the marketing environment, it is also very important to recognise and understand the more personal and specific influences effecting consumers and the nature of the decision making process they use.

“Although dominated by white Anglo-Saxon sociocultural patterns, American culture is in fact a tapestry woven of diverse threads that include Native American, Hispanic, Asian and African traditions, as well as those of European origin” (Craven, 2003, p. 529). America is often described as the melting pot; the concept of culture is formulated around the notion of many subcultures inside one larger nation in which, “the melting pot has not merely melted; it has cooked a broth with an unmistakable favor of its own” (Perry, 1949, p. 357).

Understanding consumer behaviour is essential to succeed in business. As Solomon et al. (2013) stresses, businesses exist to satisfy consumer’s needs. By identifying and understanding the factors that influences their customers, firms have the opportunity to develop a more efficient strategy, marketing message and advertising campaigns that is more in line with the needs and ways of thinking of their target consumers (Perreau, 2015).

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

We are brought up to follow the beliefs, values, and customs of our society and to avoid behavior that is judged “unacceptable” or considered to be taboo. In addition to segmenting in terms of cultural factors, marketers also segment overall societies into smaller subgroups or subcultures that consist of people who are similar in terms of their ethnic origin, their customs, and the ways they behave. These subcultures provide important marketing opportunities for astute marketing strategists.

of the understanding of marketing in regard to understanding the needs of their customers which may be seen

In this essay I will seek to critically explore the recent transformations in paid and unpaid work and their gains and losses for men and woman. I will further then explore how these transformations affect gender inequality. The world we live in is constantly changing as many aspects of culture and society has transformed work in the present day. Through Technology and Globalization. Societies are gradually addressing inequality in the work industry and through this genders have gone through losses and gains.

Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Marketing is one of the key measurement indicator for the success in a competitive business atmosphere but not just about promoting commodities . Shelby (cited in Ayuba, 2009) defined marketing as “ the behavioral Science that needs to explain exchange relationships’, he went explain that the study of marketing needs to understand the buyer behaviour directed at its associated consequences on society and consummation of exchange.

As Drucker puts it “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself”. In order to achieve this company’s must understand “what does the customer buy” and “what is value to the customer.”

A just-in-time system can only exist in an atmosphere where suppliers are reliable and will work to minimize the risk of not having the needed input of production (Federal Reserve Bank of St. Louis, 1995). A just-in-time system puts increased stress on both the supplier and purchaser in the course of its implementation and places the purchaser at the mercy of its key suppliers, meaning the supplier must never be wrong in terms of quantity or quality (Karlsson & Norr, 1994). Optimally a supplier themselves will be on or working towards a just-in-time system themselves, but this is not always possible (Fallon & Browne, 1988).

Consumer behaviour is defined as the study of customers and the methods that they take to choose a product or service. Marketers spend millions of dollars in research of consumer behaviour and the creation of consumer strategies. These consumer strategies are used in different industries to improve the image of a company and increase their sales. These strategies increase a customer’s desire for a particular product, and can often confuse them into believing that their product is a necessity. This is how small businesses are able to become wealthy global industries, such as McDonald’s and IKEA.

Marketing plays an important part in successful business undertakings role. The way one markets one’s business will determine one’s level of success or failure process. The major factor to successful marketing is to know the customers’ demands, supplies, and mindset. They are the ones to determine whether one stays in business. Look for ways to gather as much insight and suggestions from customers in positive situations as much as possible. Ask for their advice, problems, and insights in every opportunity you have.

Marketing occupies a very important part in the development of the company. “Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create an exchange and satisfy individual and organizational objectives.”( American Marketing Association 2004) But how marketers know why consumers do what they do and what product they need? Having a good understanding of motivation theory is a useful way for marketers to close to people. "Motivation refers to the processes that cause people to behave as they do. From a psychological perspective, motivation occurs when a need is aroused that the consumer wishes to satisfy.Once a need has been activated, a state of tension exists that drives the consumer to attempt to reduce or eliminate the need. "By understanding it, grasping the rules of consumers, so as to apply to the marketing, improving product sales and brand recognition.

The marketing process of any product or service begins with potential consumers; it is a customer-centric environment which primary function seeks to fulfil the needs and wants of each individual customer (Sheth, Sisodia, Sharma, 2000, p.55). It is these ‘wants’ that marketers have to identify and manipulate to turn them into a need and subsequently a sale, “people have narrow, basic needs but almost unlimited wants” (Kotler, Armstrong, Wong, & Saunders, 2008, p.9). The majority of the population may have unlimited wants however they also have limited resources so value for money is a crucial factor in the process of turning potential customers into consumers. Understanding the market is therefore the first step in determining whether a