Buying A Business And Marketer 's Perspective Of Viewing

Consumers are the centre of many marketers work. While the consumer is part of the marketing environment, it is also very important to recognise and understand the more personal and specific influences effecting consumers and the nature of the decision making process they use.

The nature of marketing is a very important basic principle when it comes to marketing in a business. The activities that come from marketing create value by allowing individuals and organizations to obtain what they need. You need to know what the customers want and how to satisfy them with your goods or services. They need to be conveniently available, competitively priced, and uniquely promoted. To a business, marketing is an important part of their strategy. Marketing however is not manipulating your customers into buying products they don 't want, so never think that. It’s about the

human beings, our choices, perception and characters are greatly influenced by a range of different

Understanding consumer behaviour is essential to succeed in business. As Solomon et al. (2013) stresses, businesses exist to satisfy consumer’s needs. By identifying and understanding the factors that influences their customers, firms have the opportunity to develop a more efficient strategy, marketing message and advertising campaigns that is more in line with the needs and ways of thinking of their target consumers (Perreau, 2015).

of the understanding of marketing in regard to understanding the needs of their customers which may be seen

The American Marketing Association defines marketing as - It is the activity includes set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large which adds to profits ( kotler & keller, 2012). Marketing Management means the analysis, planning, implementation and control of plans or programs designed to create, build and maintain beneficial exchange with target consumers for the purpose of achieving organisational objectives. The objectives of marketing management are to create demand through different means by providing information about the utility of product, customer satisfaction, to increase market share and profit, to create goodwill and public image. Today’s marketers are focusing to maintain reputation in the eyes of their customers. The term of marketing changes as the marketing environment changes. Now, marketing functions are not limited. Customers are smarter and more

How, as a marketer, does one create customer value? To start, a marketer has to understand who they are selling to, the consumer. In order to understand the consumer, marketers strive to understand their behavioral patters, as in, where consumers shop, and more specifically, the behavioral pattern of how they buy.

Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Marketing is one of the key measurement indicator for the success in a competitive business atmosphere but not just about promoting commodities . Shelby (cited in Ayuba, 2009) defined marketing as “ the behavioral Science that needs to explain exchange relationships’, he went explain that the study of marketing needs to understand the buyer behaviour directed at its associated consequences on society and consummation of exchange.

As Drucker puts it “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself”. In order to achieve this company’s must understand “what does the customer buy” and “what is value to the customer.”

Marketing's role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim, but marketers must also be aware of factors that can cause customer need to evolve. A change in customer needs will impact upon the organisation's ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the external environment, or macro environment.

Marketing is about being consumer orientated. All the marketing and the business activities involved should be directed to create and satisfy consumers’ needs and wants. The goal should be consumer satisfaction in order to succeed. The product or service which is being offered should be purely focused on customers/consumers.

Marketers in today’s business environment are bestowed with the demanding challenge of deceiving targeted marketing messaging, oversaturated of marketing initiatives, customer hesitation,and attentive behaviour ensuing to acquire enhancement of brand future purchasing loyalty and encouraging product investments. With regards to this, their are various sources which help tribute such standards and influence this consumer behaviour, although the most effective comes from physiological influences associated with personal translation of the brand being introduced,marketing communication and the product value. Therefore, by presenting this interpretation to the consumers’, the marketers are able to

“The customer is always right “is a popular phrase denoting that business direction is determined by its consumers. It is a phrase with which many marketers are familiar, and one by which most successful companies are driven. But why is this seen as a golden key to business success? Lee & Carter (2012) argue that the ultimate marketing goal is to fulfil consumer needs and wants in a manner which is better than that of the competition. Being consumer focused in today’s world has to be seen as a complete necessity in order to drive business. Some would say it is a “licence to practice” (Zairi, 2000). This paper will examine and critically discuss the key elements in understanding why the consumer is your most valuable asset, and why fulfilling their needs is paramount to business success.

From a marketers perspective it is them making the product what it is, from deciding consumer’s wants and needs, to interpreting these in an end product that satisfies these needs. In order for this to happen marketers must take into account the vast amount of cognitive processes the consumer goes through before, during and

Marketing is a process. A process of planning, and executing all aspects of an idea—pricing the product, promotion of the product, and distribution of the product or services-- to create exchanges that satisfy the individual, as well as organizational needs. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Some say it’s an art, I say it’s a science but whatever anyone thinks it is, one thing is for sure—it’s a necessity for any business owner. When marketing products businesses need to create a successful mix.