Buying A Cross-Country Mountain Bike Analysis

Reyna Grandes’s Across a Hundred Mountains was written in 2006, it is a stunning and heartfelt novel about migration, loss and discovery. It was published by Washington Square Press and its two hundred and sixty-six pages will captivate the reader from the beginning. The novel depicts the desperation of undocumented immigrants who make the dangerous journey across unfamiliar land to reach the border for “El Otro Lado” (the United States). The author, Reyna Grande gives the reader a glimpse of the everyday struggles these families are faced with and the heart-wrenching decisions made in the pursuit for a better life. There are different themes in this novel, they range from fractured family ties to heartbreaking poverty affecting the family and how religion is used to seek relief from these events. Therefore, an evaluation of the novel will be made on the social issues affecting these individuals, the challenges they face, and apply the ecological perspective along with its strengths. Lastly, an explanation will be given in which a social worker can help to address the issues that affect these individuals.

Bikes Bikes Bikes is a company that aims to produce the highest quality mountain, road,

Starting from a company of less than 75 workers and owning less than 20,000 SCU for production, research, quality assurance and conduct warranty work Off The Chain Bikes has doubled the plant capacity and hearing doubling the workforce within two short years. The company is successful by targeting and capturing lucrative market shares by heavily investing in the desired technical specs and design styles of one of the most influential Racing bikes. Our keen ability to thoroughly research market demands, predicting competitive strategies between the four market majority shareholders by reviewing and interpreting the marketing reports and our aggressive design and development plans have significantly increased our market share and increase shareholder value. Our core competencies and strategic goals will be realized by carefully following our established plans and aggressively price our bikes to increase total market share.

Kawasaki, Suzuki, and KTM, so you might want to do a little research on them

Current sport bikes were inspired and derived from their traditional core competencies such as engines with futuristic design and good handling.

Currently H-D is the leading seller of heavy weight motorcycles across the entire world. Because they are at the pinnacle they are the target for the competition. Some of Harley Davidson 's advantages are name recognition, brand loyalty, brand quality and customer loyalty (Hitt, Ireland & Hoskisson, 2013, p. 81). The company benefits by having “the made in America” image attached to its products. The image of a Harley rider and owner is one of a tough, independent, free spirit, ready and willing to take on the world type of man. The sound of a H-D motorcycle in idle or being ridden is unique and very identifiable.

As Jimmy puts it, every bike is a unique tool, offering a new lens with which to experience the world around

For the youth bike we decided to keep the advertising expenditure at 2 million in order to raise the awareness of this new product line. This also helps establish a good market share in case competitors also decide to launch the youth bike. Since we have a low capacity for the bike, we also decided to increase the price from $370 to $400, resulting in an increase in gross margin. With this increase, we are still producing at a high yet relatively low volume.

The quality of engineering and the safety are other essential points that the marketing plan should include. These parameters are important for both age groups. Having certain extra safety features on the motorcycles can contribute to the need of the younger buyers. Because there funds are low there has to be consideration toward what is affordable. There are possibilities that parents might help to purchase. Within seeing the extra safety features on the car. Quality of engineering is important to the life of the motorcycle. Indeed this will assure the long lifespan and the quality put into all products sold by this organization.

The following is a summary report to recommend whether Competition Bikes should change its traditional costing method to activity based costing, and an analysis of the breakeven point with regards to sales units and dollars for both CarbonLite and Titanium bikes. It also discusses the impacts to the breakeven point. The cost-volume-profit evaluation and the traditional vs activity based costing method overhead analysis were used for the review and analysis.

Market is separated into the three sections. The low cost Youth Bike, mid-range Mountain Bike and the high end Road bikes. Due to the very competitive market, government is regulating and prohibiting competition from other countries. Only local manufactures are able to produce, at the beginning just Mountain Bike segment, later on the rest two also.

To fill their psychological needs of freedom and individualism, as well as their sense of adventure, women are purchasing customized motorcycles by the thousands. Harley Davidson has certainly recognized the women motorcyclist market as a great growth opportunity for

Historically Harley-Davidson to be a Niche Marketer, which is they had focused in on one particular aspect of the market. Kotler and Keller identified the following characteristics of niche marketing; customers have a distinct set of needs, they are willing to pay more to the firm that best suits their needs, it is not likely to attract competitors, gains economies through specialized products and it has a size, profit and to grow. Almost all of these hold true for the “heavyweight” segment of motor cycles that Harley-Davidson produced.

Bicycle consumers evaluate bicycles for their technology to include low weight, durable, stylish, and performance. Consumers are also concerned about price and service. Also the demographic of peer ownership will influence consumer purchasing criteria. Clearly the college in Colorado had a few select brands. Some manufacturers are fortunate to capture these traits within their brand. Trek has successfully secured 24% of the market and is a respected brand.

- good products: unique and beautiful bikes, although regarded as less efficient and reliable in comparison to Japanese models