Buying Behavior of Perfume

3945 Words Jan 22nd, 2013 16 Pages
A PROJECT REPORT ON “USER BUYING BEHAVIOR TOWARDS PERFUME”

INTRODUCTION

In this research we have survey the product performance and buying behavior of the fragrance of perfumes, which are used by people of all ages. During this research we have interacted with people of all ages who use perfume. After this research we came to know how people perceives these products on the variables like price, fragrance, advertisement, satisfaction, packaging, brand loyalty etc. We also came to know which particular brand of perfume is most preferred by people of different age groups. In this research we have surveyed that how frequently and how much perfume they use, whether they buy small, big or family pack. Trend of ongoing changes in their
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Continuous research enables a company to face adverse marketing situation boldly. It acts as an insurance against possible changes in market environment.

Facilitates selection and training of sales force

Marketing Research is useful for the selection and training of staff in the sales organisation. Italso suggests the incentives which should be offered for motivation of employees concerned with marketing.

Promotes business activities

Marketing Research enables a business unit grows its activities. It creates goodwill in the market and also enables a Mall Research Business unit to earn high profits through consumer oriented marketing policies and programmes.

Facilitates appraisal of marketing policies

Research activities enable business executives to have an appraisal of the present marketing policies in the light of findings of research work. Suitable adjustments in the policies are also possible as per the suggestions made by the researchers.

Suggests new marketing opportunities

Marketing Research suggests new marketing opportunities and the manner in which they can be exploited fully. It identifies emerging market opportunities.

Facilitates inventory study

Marketing research is useful for the evaluation of company’s inventory policies and also for the introduction of more…