Buying Into the Media´s Body Image

On top of this, 69% of girls in 5th-12th grade reported that magazine pictures and runway models influenced their idea of a perfect body shape (only 5% of the female population naturally has the body type portrayed as ideal in advertisement). This is obviously a problem because, growing up, girls everywhere are told that they’re pretty and that being pretty is the most important thing about them and they start basing their worth on their looks. But then, every single woman they see on TV, in movies, in magazines, any woman considered “hot” and “beautiful” doesn’t look like them anymore, which brings on deadly disorders like anorexia and bulumia that wreck the lives of young girls. Since 90% of people with eating disorders are women between the ages of 12 and 25, we should be asking ourselves “what is causing my child to develop destructive habits at such a young age?” The answer is that they’ve been told that the type of body

In a recent survey done by the National institute on Media and the Family, fifth graders, ten year old boys and girls told researchers they were dissatisfied with their own bodies after watching a music video by Britney Spears or a clip from the TV show “Friends.”(4) If this isn’t shocking enough, the research group reported that at the age of thirteen, fifty-three percent of American girls are “unhappy with their bodies.” This grows to seventy-eight percent by the time the girls reach seventeen. Also, eating disorders are beginning to start at an alarming young age. Statistics show that girls are developing eating disorders at the age of six.(1) Young girls that are exposed to appearance focused television programs, and magazine shows feel that they need to look like the models that they see. Most of these girls are not even have fully developed bodies yet and are already trying to perfect themselves. One girl had even shared how one of her best friends discovered that her fifth grade cousin was bulimic. Girls at that age should not even be concerned with their bodies yet and eating disorders being developed is a harsh wake up call as to how young girls everywhere are being effected by the media each and everyday.

There are no questions to whether the media has influenced the self-consciousness people have on their body or not. Whether it is the front of a magazine cover or in a film or television show, the selection of models or actors are primarily thin or fit leading readers and viewers to worry or want to change the way their body looks. Body image is the way one sees oneself and imagine how one looks. Having a positive body image means that most of the time someone sees themselves accurately, and feels comfortable in their body; negative body image, what the media exemplifies for the majority of the time, is just the opposite. The media uses unrealistic standards of beauty and bodily perfection to drive ordinary people to be dissatisfied with their body image which can result in the search to obtain these unreachable goals.

The media plays a major role in the way our society sets certain standards and forms opinions. No matter where we go, the media is everywhere. The message that the media illustrates today is that “thin is in”. When was the last time you flipped through a magazine or through the television channels without seeing some type of advertisement promoting a new diet or new product being promoted by a super thin model or actress? Young girls are the main targets for new products. It is common for young girls to be obsessed with what is “in”. The message that young girls are getting from the media is that having bones sticking out is the way to look. They then become preoccupied with their bodies and self image. “ The exposure to ideal images coincides with a period in their lives where self regard and self efficacy is in decline, where body image is at its most fragile due to physical changes of puberty and where tendency for social comparison is at its peak” (www.eating-disorders.org.uk/docs/media.doc). The media illustrates to young girls an “idealized” shape which leads to being beautiful, popular, successful, and loved but which is not realistic to have unless you have the “idealized” shape. Therefore, they believe that their lives will be perfect as long as they are thin and have the “idealized” shape. The two main sources of media that reach young girls are television and magazines.

The Fashion Industry is affecting our body image in a huge way. They are the number one contributing factor in how we perceive ourselves and what is normal, especially in young girls. The following research shows some of the negative effects of the Fashion Industry. First, the negative effects of the media on body image and how it give countless an unrealistic views of what is normal. Second, how the Advertising and Magazines can affect our self-image in a negative way by using extremely thin models to promote sales. Eating Disorders will be looked at lastly, to reveal the high number of women and young girls suffering from anorexia and bulimia and how much responsibility falls on the Fashion Industry. The conclusion will end with the review of key factors and how the fashion industry has affected the self-esteem and body image of our society.

Under society’s norms for decades, young women have been put under the pressure and anticipation to have perfect bodies. That is, thin and curved, beautified by applying pounds of the makeup to their face but not appear ridiculously overdone. Who’s responsible for these standards imposed on young women? When a young girl picks up the model along the cover of Vogue being called flawless, it’s easy for her to then aspire to be a real-life imitation of the photocopy. These companies produce magazine covers shown with girls’ images daily. As if keeping the perfect body wasn’t hard enough our culture also forces girls into the forever expanding world of composition, however, body image is a pressing issue for young women. Advertisements and posters of skinny female models are all over. Young girls not only could be better but need to be more upright and feel driven to throw the perfect figure. Moreover, girls are evaluated and oppressed by their physical appearances. With supplements and apparel designed to enhance a facial expression; social media, magazines, and marketing campaigns and advertisements add to the burden of perfection. The fashion industry is a prime object of body image issues, as they believe clothes look better on tall and svelte women. Established on a survey participated by 13 to 17-year-old in the U.S., 90% “felt pressured by fashion and media industries to be skinny”, with more than 60% routinely compares themselves to models, while 46%

In her article “Never Just Pictures,” author Susan Bordo analyzes how deeply teenage girls of today are effectively told how to look by mass media. Girls of the 21st century are constantly struggling with their own confidence and overall happiness simply due to the celebrities they see on TV and in magazines. Today, women are subconsciously told what the ‘perfect body’ is and anything less than that means that they are unwanted and fat. Bordo specifically described the experience of the 19 year-old Clueless actress, Alicia Silverstone, whom the tabloids consistently referred to as ‘fatgirl’ and ‘buttgirl.’ Bordo described that once a young woman is told that she is not worthy or that she is fat, countless psychological issues arise and begin

When Victoria’s Secret is allowed to have models prance around on screen but Lane Bryant Ads (lingerie for plus size women) is banned then there’s a problem. The media is portraying these models who are thin to the point where it is unhealthy. And the media is feeding society lies. A perfect example is of Gerran Tyler. Tyler was a 12 year old supermodel. She walks the run way for clients like Marc Jacobs, Calvin Klein, and Betsey Johnson. She’s tall, thin, the perfect model because she hasn’t hit puberty yet. She walked during New York Fashion Week and posed for these designer brands advertisements. This body type is unachievable for almost all adult women (Roberts). Somebody in their twenties or thirties doesn’t have the ability to look like a twelve year old girl, but this is how these designers are telling us to look. Tyler had an amazing career and high expectations but the fame didn’t last long. As she got older and hit puberty she began to develop boobs, hips, and curves. She began getting less and less bookings. Her supermodel career was virtually over. “Eighty percent of 10-year-old American girls say they have been on a diet” and the, “Number one magic wish for young girls 11-17 is to be thinner” (Missrepresentation). This self-esteem problem with young girls is a result of these unobtainable ideas of beauty. Jennifer Siebel, creator of the documentary Missrepresentation, says

The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,

In the world today, the media makes it hard for a girl to be ok with her body. Society, in general, persuades young women to feel that any size above a two is too big or that a women needs make up to be beautiful In 1950, when televisions were first finding their way into homes, the media’s portrayal of “the ideal” female was drastically different than what people portray today. At that time, mannequins and models reflected the average woman’s size. Mannequins and models have grown thinner by the year, increasingly desperate with the average women’s physical form. This problem causes many young women to starve themselves to get to the perfect image we have created for them today. One in two hundred American women suffer from anorexia; two

Researchers have discovered that “ongoing exposure to certain ideas can shape and distort our perceptions on reality.” (Mintz 2007) Because young girls are subjected to a constant display of beautiful people in the media, they have developed a negative body image of themselves. Those who have a negative body image perceive their body as being unattractive or even hideous compared to others, while those with a positive body image will see themselves as attractive, or will at least accept themselves and be comfortable in their own skin. During adolescence, negative body image is especially harmful because of the quick changes both physically and mentally occurring during puberty. Also, young girls are becoming more and more exposed to the media and the media keeps getting more and more provocative. Young girls are looking to women with unrealistic body shapes as role models. It’s hard to find, in today’s media, a “normal” looking

This power has allowed the creation of new standards for women who are expected to be in perfect in every way and do everything to reach the established standards, even if it means putting their life at risk in order to meet the “ideal” body or face. Being exposed to these models flaunting their perfect bodies millions of women suffer from insecurities and low self-esteem. In the article Reconstructing the Ideal Body Image in Teen Fashion Magazines the writers Malachowski and Myers state that “Magazines are particularly influential because they target an audience in which disordered eating is most common, and display models that are thinner than 98% of American women” (2). Studies show that the most affected by these ideals are girls and teenagers, which is sad because they only care about looking like models in orders to be considered beautiful or just to be part of certain group. In the article No model for girls Fiona Bawdon states that “In a study of 3,200 young women carried out in February this year by Girlguiding UK, over half of 16- to 25-year-olds said the media showed in magazines or fashion advertisements made them feel that "being pretty and thin" was the "most important thing". This proves how the media and The Fashion Industry guide and shape the concept that society has about beauty

Body image has become a huge issue in society today, with magazines such as Shape, Covergirl, Vogue, Seventeen, or celebrities such as Carrie Underwood, Jennifer Aniston, Angelina Jolie, or Kylie Jenner. Women, especially teenagers, find themselves thinking that they have to look like the model they saw in a magazine, or on social media. The media is greatly responsible for the growing of the “ideal” thin women. Statistics show that diet and weight control advertisement appear ten times more in women’s magazines than men. Showing thin models next to them which leads girls to eating disorders, harming their bodies so they have an “ideal” image of what they think they should look like.

Having such a great influence on the society, media idealize the perfect unrealistic portrait of beauty and people seem to think they are obligated to follow that style. Men and women tend to follow up primary sources for shaping the society’s trends in the media. In the article, “The Body Image Presented by the Media Promotes Disordered Eating” the author states “However, with [the] increased availability of plastic surgery, today's women are faced with similarly unrealistic expectations every time they open a fashion magazine.” Which shows how women are so focused on their physical appearance to look like famous models and

Over the years a debate over who is to blame over the decline in how girls perceive themselves has arisen. With Photoshop being the societal norm concerning the media, it has become difficult for many to understand where the line between real and near impossible standards lies. Youths see an image edited to “perfection” and strive to reach the standards that they imagine due to the images displayed on magazines, television and social media. From Disney to magazines like Vogue the mass media bombards audiences with fake beauty that they, as normal people, will never be able to achieve. The mass media is responsible for causing the rise in the number of people with a poor body image, eating disorders, and cosmetic surgeries.