Buying Patterns Or Seasonable Variations As Relevant Essay

Understanding the purchasing behavior of a specific demographic is one of the most important sets of research data available to marketers. To develop a strategic plan to present your products in a way that produces the most optimal buying behavior, one needs to understand what the target audience avoids as much as what triggers them to spend their money. (Marketing Land, 2014)

* Peak seasons: During peak seasons when demand exceeds capacity buyers have lower bargaining power as opposed to when ships offer last minute discounts in order to avoid

* Customer demand: Rather than basing on history and forecast sale of its products, the company should pay more attention in analyzing some uncontrollable factors such as inflation, recession, and currency exchange rate which may affect customers’ buying behavior.

sure to control for seasonality (e.g., compute the same quarter to same quarter change in these

sure to control for seasonality (e.g., compute the same quarter to same quarter change in these

We first predict the annual demand for the year 1972 based on trend for 4 months of 1972 based on corresponding months of 1971.

Highs, lows and a range of weather variables can be tracked for the past 25 days, months or years.

The demand for cars is subject to strong fluctuations. During the year, sales tend to increase in spring and droop in winter. Most importantly,

Economic trends taxation, seasonality markets and trade customer forces interest and exchange rates, competitors, suppliers, employment rates policies .

We first predict the annual demand for the year 1972 based on trend for 4 months of 1972 based on corresponding months of 1971.

Normal products are categorized as products whose value is lower than prestigious products, they both assume a role in the market as they are targeted to different market segments. Demand curves differ as both products may be perceived differently, typically normal products are perceived as lower quality contrary to prestigious products whose customers perceive them as higher quality products. Ultimately, they differ in the perception of the customer as each product is categorized according to their price, and higher priced products may be perceived as better. An example could be represented by two different vehicle manufacturers; Honda, and BMW, Honda is a low priced vehicle known for reliability fuel efficiency, etc.… BMW are known for their luxury, and price. Here their demand may differ as they both have different target markets. Perhaps if Honda decided to raise their price, they would more than likely lose profit, but if BMW was to lower their price, their demand would potentially increase. These changes are known as demand shifts here a firm identifies the traits of each shift, and can identify the relationship in demand. Moreover, marketers can estimate their product demand. This is done by one;

– Irregular demand can be demand which is not consistent. For example, demand of coats, jackets in winter usually increases.

There are 3 factors that will lead to variations in demand for rooms at a hotel, which are seasonal cycle, economic cycle and days of the week.

Seasonality, particularly when dealing with surf trips, may cause problems with supply and demand. If the weather shows that certain areas will not be ideal spots at certain times, the demand under those circumstances will be low. Based on the principles of supply and demand and the pricing policy, this means the cost must also lower to entice more customers. Furthermore although the reverse would suggest that then during times when the weather, time and location are going to produce results conducive to certain sports that the demand will be high and therefore the cost can be raised also. However, due to the weather being somewhat unpredictable, even the times that should be peak seasons will have days where people do

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With