Essay about Bwin Media Plan

1. Based on a careful reading of the case answer the following questions and then complete the table below. In the table below, list in column 1 the most important operational (transactional) activities (i.e. day-to-day work) at WNZ Media Corporation as it operates its business and competes in its markets. Then in column 2 describe the information required to enable or support each of those operations-level requirements.

The Fifa article is relevant to the sponsorships segment of the learning strand because it talks about how upset sponsors are about the recent Fifa scandal. Since there was allegedly cheating through bribery that occurred, an ethical dilemma exists because companies are not interested in funding for the Fifa and receiving advertisements in return. Since this isn’t the first time that there has been a Fifa scandal, it may be the tipping point where Fifa loses all its sponsors and calls for the end of the long

While negotiating the brief I had to deliberate on the intended audience, the purpose and the genre markers inherent in my trailer. The trailer will be set in a haunted asylum, three film students will investigate the mental hospital to dismiss the rumours in a documentary format, it of course turns out the rumours are true and the trio need to try and escape the asylum with their lifes still intact. I chose the unisex young adult market for my trailer, persons aged 15 to 25. I also had to decide on what genre markers would be present in my trailer. The trailer is of course an advertisement and it's main purpose is to get the viewers to go and see the full release of the film in cinemas.

In this assignment I will be exploring the ways in which Internal and external factors have an impact on the core revenues of Clubs and how clubs themselves can potentially help put the factors in their favour. Topics such as Fans and their behaviour and Player conduct on and off the pitch will be explored. Things that can occur which clubs have little or no power over – such as a major political shift – which can affect a clubs income will also be covered.

Connections with a professional sports team and youth league- Setting their brand for the sports audience which is big and could lead to sponsorships

Analyses market factor to determine the reach and frequency required for each of the advertising media suggested in the brief.

In this source Jeremy Gregg discusses the reasons for the increase in the popularity of sports sponsorships, providing statistics to show how Herbalife’s athlete sponsorships have resulted in the business’s increase in revenue. The article makes it clear that sports sponsorships are growing at a faster rate than other types of marketing, such as advertisements, and public relations. Jeremy Gregg makes note of the fact that by Herbalife securing its logo on the jerseys of a multitude of famous sports stars, it has put Herbalife branding before millions of sports fans around the world. Gregg argues that sports sponsorships being an indirect form of marketing expose potential customers watching a game, to the business’s branding, without them having the choice of viewing it as they would have had in branding done over an infomercial. Marketers have found that Herbalife has grown too large to rely primarily on its distributors to market the company and hence has shifted their chief form of marketing to a more credible form of marketing than

When looking into the relevance of money in the sport of football, plenty begin to wonder if there’s at least a part of football that will not change. One thing that the greed of others and potential financial gains couldn’t reshape. Aside from the doubters in this real, there is one thing that hasn’t changed—or at least hasn’t experienced drastic movements—in the game of football. What it means to be a fan. That is the

Demographics point to a decidedly female market with wide aged range 25-54, they could be the professional or wives of professional. Living in city or suburban area due to the store placement will be near the major cities. The income should be in upper middle class. The target market could be healthy conscious and high quality expectation. Conclusion of demographic detail as followed.

Accounts trace the history of football (soccer) back thousands of years ago and through places like ancient China, Greece, and parts of Central America, all which claim to have started the sport. It was actually England that transformed the game, or what the British and many other people around the world call “Football”. How has that simple but beautiful game transformed into the money hungry industry which now generates about twenty-seven billion dollars (Black Marks Beautiful Game). Thanks to corruption (Berlin), Doping (Drepper), Money Laundering (“FBI 24 Years Bribery and Corruption”), the Violations of Basic Human Rights (Oliver), the world of football has grown dark.

It has been suggested that the UCL is a product of societal evolution. After forty years without change the European Cup had become commercially obsolete to broadcasters and sponsors due to the lack of guaranteed matches involving Europe’s biggest clubs (Ahlstrom, 2002). The knockout format allowed for clubs who would bring in large sums of revenue to be eliminated after merely two games.

Although, the case study of Manchester United gives us a good example of a brand’s ability to globalize, it does not give us a clear picture into how a league as a whole accomplishes these same goals. To get this clear picture of a successful global soccer league we can review a case study by Matthew Holt that examines the UEFA Champions League and its ability to succeed. The UEFA Champions League(UCL) was established after the UEFA European cup started to see more revenue increases based on the increase in television and digital technologies. (Holt, 2007) The goal of the UCL was to increase revenue through a newly structured European club soccer league. The first way that UCL accomplished this was through centralized marketing. This was accomplished through selling the television rights as the UCL brand rather than allowing the clubs to individually sell the rights to the games. This increased the value of the television rights and in turn increased the profitability of the clubs. (Holt, 2007) UEFA sold this UCL brand

The world of sports has grown in massive proportions since the origination of broadcast in the early 1920’s (Citation). Although, some people today say that the relentless efforts of media and their desire to develop a story is ruining the industry entirely; would sports be where they are today if it weren’t for media outlets sending information alerts, broadcasting thousands of events, and advertising for important business supporters. There is an argument for both sides. The explosive growth of sports media allowed different forms to branch out and obtain powerful rolls in the sports entertainment industry. Different forms of media ranging from broadcast radio and TV, print newspapers, magazines, blogs, social networking cites, websites,

Founded back in 2006, Betsafe is a Bettson owned brand that now has over a decade of experience under its belt. Like a lot of its competitors, this online casino has Swedish roots and while not being the flashiest name on the market, it seems to be bringing punters enough when it comes to game selection, bonus offers, and customer support to command attention. What’s expected of Betsafe these days probably isn’t the same as it was a few years ago, as the platform is hardly a fresh face on the scene anymore. Recognised as an industry veteran, in our experience Betsafe provides a solid - yet fairly unspectacular - online casino experience.

James Walvin writes in his book “The major English clubs transformed themselves in the 1990s, developing a host of facilities never before seen at football grounds; restaurants, museums, supermarkets – even hotels – all clung to the stadiums like lucrative barnacles… Football had become an alien land for its own supporters. For those with money invested in the major football clubs, however, 1990s England proved to be a land of plenty. Television provided great exposure for any business that didn’t mind spending a few million pounds to get their name out. Millions of people watch football every Saturday and Sunday, and every single one of them is a potential