By quitting my day job and deciding I want to be my own boss I applied for local start-up funding

Ensure that you have clearly stated what your Marketing Plan is designed to do, e.g., measurable goals by which you will increase units sold, dollars of revenue made, etc. What do you want to accomplish?

ii. Loss of customers (and sales) due to long customer service wait times or lack of

I believe you do know that setting appropriate, attainable goals and sticking to them is certainly one key to success. But to be successful in any business you need several other ingredients as well. You need to be realistic expectations. It's okay to expect to make millions, just don't expect to make millions overnight!

Most of the businessmen consider market research the key to a successful business empire. It is quite essential to conduct a thorough research to analyze the prospects of an existing or new product. A well-conducted research proves fruitful in evaluating the business situations, the potential sales of a product, prospective customers and so forth.

There will be office spaces and conference rooms for vendor meetings and business negotiations. The best location to have this facility is outside a metropolitan city for quick access to major highways for transportation of raw materials and finished goods. Fortunately the desired workforce is not of highly skilled workers, therefore the facility can be located anywhere close to major cities. The convenience we are looking for here is transportation; this business is not highly skilled labor dependent, weather dependent, but geographically

To them it is always about the revenue and the only way of getting that revenue is by getting space that allows people to communicate freely and openly. When employees are happy it leads to productivity, which leads to better results for shareholders. To them having a lavish concept work environment with unique design is the appeal they go for and this is what they feel is good for their environment. TD Bank headquarters in Toronto had a rather interesting approach. Some of their employees are taking the hoteling choice of working wherever they want to work and have no assigned desks. One can go where a receptionist was stationed and book office or conference areas for the day with preferred views and some of the CN Tower by reserving it. All what one requires is a wireless laptop and they can work just about anywhere including the cafeteria. The bank is teaming up with a number of employees who have abandoned the traditional office environment that has a desk and employees. Cost savings played a role as space was not always occupied on most working days. Elimination of desks means more sharing of office space resulting in significant saving. This can prove to be problematic in team centred office work. Challenges are in managing and monitoring not permanently located employees and need to be considered before taking this

And as more companies rely on technology to grow and expand their businesses, it's become less important where the business actually is, as long as you're able to access all of the resources you normally would if you were living in a bigger

Are you considering relocating your business? Although relocating can be a daunting task, there are certain strategies, that can be implemented, to prevent it from being overly stressful. Relocating is an excellent opportunity to expand your business and create a space that meets your company’s needs and requirements. The following strategies can be utilised to make the moving process smooth.

When developing a marketing plan, it is imperative to discuss its purpose. Marketing Plans provide comprehensive blueprints of overall marketing efforts, requiring research, time, and commitment, helping to develop business products and services (Kristen 2013, p. 20). Without effective marketing clients are unlikely to approach businesses and ask for services, and the marketing plan is designed to meet the needs of the target market (Stephenson 2010, p. 238). Developing good marketing practices will help give customers an understanding of how products and services are better or different from competitors

Open plan office spaces are rapidly gaining popularity. Although the model promotes a dynamic, collaborative space brimming with productivity, exchange of information, team harmony and the flow of new ideas, research suggests that there are currently many issues hindering this vision within the open plan environment. Noise from business machines, phones, and background speech can create an environment where work focus becomes difficult. Insufficient fresh airflow and lack of privacy, both speech and visual also contribute to dissatisfaction within the open plan workspace (Parsons-Miller 2013). Although many of the physical design aspects of the open plan office may be satisfactory, more consideration to improving the environmental

A well-developed marketing plan is an essential blueprint for a business to attain the prime financial support and consumer base it requires in order for it to develop and grow. A marketing plan’s detailed structure allows manager’s to define the business’ marketing strategies in clear and in-depth formats that feature a precise roadmap to future growth and expansion. A first class and properly structured marketing plan will guide the entire organization’s marketing actions and keep them focused and dedicated toward achieving the company 's overall goals and strategies.

Whether a company is just starting out or is trying to generate better results from current marketing techniques and strategies, it all begins with a marketing plan. A marketing plan is a guide for the marketing department of a company for a set time in the future, this could be 2 year or 7 years (Kerin, Hartley, & Rudelius, 2015). While each plan differs from one company to the next, there are some key features that need to be included. A marketing plan should include an analysis of where the business is, who the target market is, what the goals are for the selected time frame, what tactics

Putting together a marketing plan is often labor intensive and as a result, can often take many employees from several departments. In addition, because a market plan is essential to the success of the company it simply requires many people each contributing in their particular area of expertise.

Location is an important aspect of marketing and a good location can be a source of competitive advantage for the

The marketing plan is central to the business plan. Marketing research helps you define your