Byd Auto Essay

To lead the premium automobile segment across the world. This vision is the core of the company 2020. They regularly fine tune the objectives to match the changing economic, ecological and social requirements.

Nissan is guided by the corporate vision of enriching people's lives and contributes to the sustainable development of society through global activities. The company’s mission is to provide innovative and unique automotive products and services that deliver superior values to all stakeholders in alliance with Renault. As the world's leading automotive manufacturer, Nissan is also committed to providing solutions for human being. The company is committed to providing better, more valuable and sustainable mobility for all stakeholders - including customers, shareholders, employees and communities engaged in business activities. According to its business activities, Nissan not only create economic value, but also for the sustainable development of society to make a positive contribution.

BYD has the necessary history of successfully vertically integrating when they moved to making LiON batteries for cell phones and hence they utilize the core expertise in vertically integrate into cars. But I will suggest BYD to not buy the automotive company for the following reasons:

Economic influences play a major role in the success of a company especially when consumers are hesitant on spending or investing their disposable income or have many choices of who they will purchase from. Demand shifts influence profitability, which has a direct effect on the company’s ability to remain successful. Companies must carefully analyze the industry within they fall and understand how economic influences will affect their functions and infrastructure. Big Drive Auto Company is a major player in the market of automobile

However, as mentioned above, BYD Auto reduces its cost to a large extent by supplying itself the car components. Apart from its electric automobiles, the traditional cars are set at a very low price. Therefore, although being focused on differentiation as its primary strategy, BYD Auto also employs a cost leadership strategy

Product strategy of this company is to be eco – friendly. With the expanding demand of ecological insurance,

The marketing campaign is extremely important to a product. Green and futuristic, is our aim in 2030, we hope to emerge in to this un tapped market in china and with that being said we must emphasize that we are looking at the future and we will continue to innovate are vehicles and not only human friendly but environmental friendly focusing in the planet we live in today for a better tomorrow so are slogan will be make tomorrow today.

Over the years, China has been developed rapidly not only in terms of their economic growth but also industrial development, which bring opportunities for investors to invest in China. There are some main areas of PEST related to automobile industry in China that investors might want to consider before they intend to invest in the industry. Recently in China, there is an ongoing promote rule of law. A legal system has been developed to restrict of official authority and revolutionary excesses after the Cultural Revolt. On the other hand, China has transformed its economic into the market orientated that positively impact on not only in China but on the whole world as well. Since there is a high growth of economy ongoing in China, it is a huge opportunity for investors to develop their business in China especially the automobile industry. Alongside the large population in China, it helps to create an opportunity for General Motor to magnify its business and it also help to increase job opportunities in China. In addition, it cannot be denied that China is one of the greatest opportunities in technology field because there are a number of high technology development has been established for researching and developing in China for technological innovation purposes over the past years. All these rapid development in China causing a serious impact on their environment that include in increasing the pollution while decreasing the natural resources. Therefore,

The support of government to the ecofriendly products helped BMW to improve its products in order to exceed the environmental expectations. (Opportunities)

The company has the vision to become “a significant player in the global tyre industry and a brand of choice, providing

The company has the vision to become “a significant player in the global tyre industry and a brand of choice,

Some of the main issues that companies in the automobile industry are currently facing are, “reporting and regulation, sustainability and the environment, plant location, closures, and relocation, emerging market companies, evolving distribution channels, consumer trends, private equity investment, improving operational efficiencies, market entry and expansion, and business operating model structure” (“Automotive,” n.d.). Issues such as reporting and regulation are often results of the government attempting to regulate the industry because they feel the current situation is not adequate. Along with this, many companies are concerned about the sustainability of the company, as well as the environment. With this in mind, some companies have made changes in their operations to make an attempt to preserve the environment. However, other issues in the industry such as plant location, closures, and relocation can be the result of other aspects of society related to government restrictions, downturns in the economy, and lack of space available with an increasing population. On the contrary, emerging market

Chinese automobile industry grew rapidly in the past years, that’s related with the open policy in China government, the fast modernization and development in automotive industry, and other factors. The Chinese automotive industry has been the 4th largest vehicle producer in the world. The Automobile industry contributed to Chain’s total GDP growth nearly 20%, and total automobile sales in China was around 4.45 million, which included 4.39 million made in China. The Chinese automotive industry has two types, one is the domestic one, and the other is the cooperation with international partners. These two types of company domain Chinese automobile industry.

In recent years, the interest for eco-accommodating cars and electric vehicles has been quickly expanding as environment has turned into a noteworthy sympathy toward numerous administrations and numerous individuals around the globe. As indicated by Rising vitality costs and expanded discharges controls are liable to build the interest for mixture electric vehicles (HEVs), as crossover motors are more fuel proficient and less dirtying than ordinary gas and diesel motors. The essential markets for HEVs will be inside the US, Western Europe, and Japan, in spite of the fact that the quickly developing Chinese business sector is likewise anticipated that would encounter moderately solid interest for these fuel proficient and ecologically agreeable vehicles. Volkswagen is quick to profit by the developing interest for HEVs. The organization has made noteworthy measure of venture for the improvement of half breed vehicles over the years. The organization is dealing with a huge number of new items, with an arrangement running up to 2020; this incorporates fitting spotlight on exchange energizes, cross breeds and electric vehicles. The organization 's accentuation on half and half innovation will empower it to exploit the positive business sector slants in this way boosting incomes and piece of the overall industry (Volkswagen AG , 14 Nov 2014).

Its mission has not changed much in the past few years, for the current mission of Toyota can be characterized as becoming the world's leading vehicle manufacturer, which means that it expects to sell more cars than any competitors, whilst setting benchmarks on product quality and production efficiency. Toyota also aims at providing good quality cars at competitive and affordable prices in order to well establish